VPBank Prime's Night Music Night - 3-year journey of daring to break through and assert

That is also the 3-year journey of VPBank Prime - the first financial brand in Vietnam for young Vietnamese people who dare to break through.

Emotional uplifting music party

As part of the opening ceremony of the VPBank International Marathon, Prime's Night concert opened with an energetic dance performance to the cheerful and lively rap music of the song "Breakthrough from Today" - a song composed exclusively in the spirit of VPBank Prime.

This "key moment" opening performance heated up the stage, exciting the audience with its vibrant melody and very "touching" lyrics, thereby spreading the message of encouraging young people to confidently express their own style, dare to think, dare to do to overcome difficulties, and move towards a bright future.

The modern dance performance "Breakthrough from today" opened the Prime's Night concert.

After the opening performance, Prime's Night concert immersed the audience in the gentle, deep melody with the emotional voice of Anh Tu Voi Ban Don. The champion of season 2 of "The Masked Singer" performed 4 songs at the concert: Love 5, Fate by heaven and fate, Tomorrow people get married/Khoa ly biet, Mot phan hai, making many listeners sob.

Anh Tu interacted and took photos with the audience.

At the end of the performance, Anh Tu especially reserved some sweet words to wish VPBank Prime a happy 3rd birthday. The singer interacted with and gave gifts from VPBank Prime to the audience at the concert.

Singer My My with unique personality.

The Prime's Night stage really exploded when My My - a female singer with a strong, unique personality appeared. With a unique yet powerful voice and excellent choreography, My My brought to Prime's Night a hot, yet mischievous performance.

She made many audiences excited and cheered when the songs "Anh khong thoat dau", "Em chi muon duoc chill", "Khong ai dau nhuon em" were performed.

RHYDER burns the stage.

RHYDER - the versatile Gen Z artist was a highlight at the end of the music night that set the Prime's Night stage on fire. RHYDER knows how to interact and create surprising moments for the audience when appearing on stage.

Four familiar songs that always make the audience burn out with RHYDER such as Intro, Anh quen voi co lon, Dan choi sao phai khoc, Chiu cach minh noi thua continue to stir up the stage . RHYDER is an artist representing the young generation who dare to break out to achieve success, which is also the message that VPBank Prime always pursues.

VPBank Prime's 3-year journey to success

Prime's Night is an event to celebrate VPBank Prime's 3rd birthday. Officially launched in October 2021, VPBank Prime is the first financial brand for the generation "not born at the finish line" but daring to live a breakthrough to achieve prosperity in the future. Currently, VPBank Prime has 2.1 million members, mainly customers from the Millennials and GenZ groups, an increase of 40% compared to 2021.

For 3 years, VPBank Prime team has continuously researched each portrait thoroughly, proposed more suitable solutions and "touched" the exact needs of customers with comprehensive, "tailored" solutions, including three outstanding features: "Combo" of digitalization, digitalization and breakthrough care regime.

In particular, VPBank Prime focuses on 4 main portrait groups: Yolo - carefree young people who prioritize enjoyment; Executive - future managers; Business - business owners and Family - home builders.

VPBank Prime targets young and dynamic customers.

Based on the characteristics, behaviors, desires and preferences of each customer profile, VPBank Prime designs separate financial solutions such as preferential packages, loan privileges with attractive interest rates for business owners, preferential savings interest rates for home builders...

All VPBank Prime products and services are optimized on a technology platform, helping to digitize the customer experience journey from end-to-end.

More interestingly, in the VPBank NEO application, VPBank Prime has designed many impressive customer identification features such as a private interface, a menu (area) integrating Prime Zone's exclusive privileges, and Prime members can easily look up information about their own consultants.

In addition, VPBank Prime also continuously brings spiritual food to understand and connect more closely with young people such as: the program to search for young music talents Big Song Big Deal (2022), Breakthrough Bus Trip (2023), Talkshow Prime's Talk - Financial stories for GenZ to calculate (September 2024). These are truly privileges exclusively for dynamic young Vietnamese people that no financial institution in Vietnam has implemented.

Source: https://dantri.com.vn/giai-tri/dem-nhac-vpbank-primes-night-hanh-trinh-3-nam-dam-but-pha-dam-khang-dinh-20241013151746351.htm