VPBank Prime's Night Music Night - 3-year journey of daring to break through and assert

Emotional uplifting music party

As part of the opening ceremony of the VPBank International Marathon, Prime's Night concert opened with an energetic visual dance performance to the cheerful and lively rap music of the song "But pha tu hom nay" - a song composed exclusively in the spirit of VPBank Prime. This "key moment" opening performance heated up the stage, making the audience extremely excited thanks to the vibrant melody and very "touching" lyrics, thereby spreading the message of encouraging young people to confidently express their own style, dare to think, dare to do to overcome difficulties, towards a bright future.

Modern dance performance Breakthrough from today opens Prime's Night concert

After the opening performance, Prime's Night concert immersed the audience in the gentle, deep melody with the emotional voice of Anh Tu Voi Ban Don. The champion of season 2 of "The Masked Singer" performed 4 hot hits at the concert: "Love 5", "Fate is our destiny", "Tomorrow people get married/Khoa ly biet", "Mot Phan Hai" which made many listeners "throb".

Anh Tu had a great time interacting and taking photos with the audience.

At the end of the performance, Anh Tu especially reserved some sweet words to wish VPBank Prime a happy 3rd birthday. The singer interacted and gave gifts from VPBank Prime to the audience at the concert.

Singer My My with her unique personality

The Prime's Night stage was really on fire when My My - a female singer with a strong, unique personality appeared. With a unique but equally powerful voice and excellent choreography, My My brought to Prime's Night a hot, sexy but very mischievous performance. She made many audiences excited and cheered when the hits "Anh khong thoat dau", "Em chi muon duoc chill", "Khong ai tren dau em" were sung.

RHYDER burns the stage

RHYDER - a versatile Gen Z artist was a highlight at the end of the music night that set the Prime's Night stage on fire. Although a bit "lowkey" on social media, RHYDER knows how to interact and create surprising moments for the audience when appearing on stage. And it is impossible not to mention the four familiar songs that always make the audience burn out with RHYDER such as "Intro", "Anh quen voi co don", "Dan choi sao phai khoc", "Chiu cach minh noi thua". RHYDER is an artist representing the generation of young people who dare to break out to achieve success, which is also the message that VPBank Prime always pursues.

VPBank Prime's 3-year journey to success

Prime's Night is an event to celebrate VPBank Prime's 3rd birthday. Officially launched in October 2021, VPBank Prime is the first financial brand for the generation "not born at the finish line" but daring to live a breakthrough to achieve prosperity in the future. Currently, VPBank Prime has 2.1 million members, mainly customers from the Millennials and GenZ groups, an increase of 40% compared to 2021.

For 3 years, VPBank Prime team has continuously researched each portrait, proposed more suitable solutions and “touched” the right needs of customers with comprehensive, “tailored” solutions, including three outstanding features: “Combo”, digitalization and breakthrough care regime. In particular, VPBank Prime focuses mainly on 4 portrait groups: Yolo – carefree young people who prioritize enjoyment; Executive – future managers; Business – business owners and Family – home builders.

VPBank Prime targets young and dynamic customers

Based on the characteristics, behaviors, desires and preferences of each customer profile, VPBank Prime designs separate financial solutions such as preferential packages, loan privileges with attractive interest rates for business owners, preferential savings interest rates for home builders...

All of VPBank Prime's services and products are optimized on a technology platform, helping to digitize the customer experience journey from start to finish. More interestingly, in the VPBank NEO application, VPBank Prime has designed many impressive customer recognition features such as a separate interface, a menu integrating Prime Zone's exclusive privileges, and Prime members can easily look up information about their own consultants.

In addition, VPBank Prime also continuously brings spiritual food to understand and connect more closely with young people such as: the program to search for young music talents Big Song Big Deal (2022), Breakthrough Bus Trip (2023), Talkshow Prime's Talk - Financial stories for GenZ to calculate (September 2024). These are truly privileges exclusively for dynamic young Vietnamese people that no financial institution in Vietnam has implemented.

Source: https://www.congluan.vn/dem-nhac-vpbank-primes-night-hanh-trinh-3-nam-dam-but-pha-dam-khang-dinh-post316503.html