Boosting exports through e-commerce platforms

Promoting the consumption of products from ethnic minority and mountainous areas on e-commerce platforms E-commerce platforms join hands to consume agricultural products for people in mountainous and ethnic minority areas

Great business benefits

Sharing information at the seminar on promoting exports through e-commerce platforms organized by Industry and Trade Magazine on the morning of October 19 in Hanoi, Ms. Hoang Thi Thanh Tam - Director of Indochina Investment and Creative Development Joint Stock Company (Indochina) said that since deciding to do business on Alibaba.com since September 2015, doing business on e-commerce platforms has been an effective method in recent years. The e-commerce market in Vietnam is in the "Top 3" in Southeast Asia and when the company's products are developed on e-commerce platforms, the company can reach customers globally.

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Seminar on promoting exports through e-commerce platforms

“Previously, we often participated in support events and exhibitions abroad, which took a lot of time and cost a lot of money. Now, through e-commerce, our businesses and products can reach customers faster and customers can buy our products from all countries in the world,” said Ms. Hoang Thi Thanh Tam.

Indochina Creative Investment and Development Joint Stock Company (Indochina) is one of the enterprises that has benefited from export promotion activities through e-commerce platforms.

Mr. Nguyen Thanh Duong - Deputy Director of the Center for Information Technology Application and Digital Transformation in Trade Promotion - Department of Trade Promotion (Ministry of Industry and Trade) said that recently, realizing the importance of digital transformation, the Ministry of Industry and Trade has implemented many activities to apply information technology and digital transformation in trade promotion. The core goal is to focus on building a digital trade promotion ecosystem.

In the digital trade promotion ecosystem, the Ministry of Industry and Trade has deployed the construction of corresponding digital platforms for direct trade promotion activities to support businesses, cooperatives, and farming households with opportunities to promote trade in the digital environment.

Many businesses benefit from exporting via e-commerce platforms

Over the years, the Ministry of Industry and Trade has implemented many cooperations with domestic and foreign e-commerce platforms such as Alibaba.com, Amazon.com, Tiktok, Tiki, Shopee, Lazada and Voso. Thereby supporting enterprises, cooperatives and business households to do business effectively on e-commerce.

In addition, the Ministry of Industry and Trade coordinates with e-commerce platforms to build booths to support businesses in finding new customers, new markets, promoting goods transactions, and promoting exports through e-commerce platforms.

In addition, many cooperation activities related to training and capacity building training have been implemented in localities. From 2021 to present, the Ministry of Industry and Trade has implemented nearly 40 training courses and capacity building training courses on digital business platforms, especially sales skills such as livestreaming.

“An example demonstrating the effectiveness of training is that last August, when implementing a training course in Tien Giang province, the Ministry of Industry and Trade supported training and coaching cooperatives, farmers and businesses on digital business skills, focusing on livestream sales skills. During that training session, a business selling honey livestreamed in class for about two hours, earning 7,192,000 VND,” Mr. Nguyen Thanh Duong shared.

Overcoming limitations

According to Ms. Hoang Thi Thanh Tam, when introducing products to the world, Indochina encountered difficulties in customer trust; payment and information security; logistics and supply chain. In addition, other issues such as: time zone difference, language, customer preferences, etc. were also obstacles.

Assessing the export advantages of Vietnamese products, Ms. Nguyen Thi Phuong Uyen - Marketing Director of Alibaba.com Vietnam Co., Ltd. said that the advantages of Vietnamese export products are competitive prices; diverse products and designs; guaranteed quality. In addition, the advantages from Free Trade Agreements will help Vietnamese enterprises confidently boost exports through e-commerce.

However, according to Alibaba.com representative, Vietnamese export enterprises often face difficulties with language; lack of marketing skills and use of support tools; logistics... in the international market.

To help overcome these difficulties, Mr. Nguyen Thanh Duong said that the Trade Promotion Agency is coordinating with the e-commerce platform Alibaba.com to build and develop the “Vietnam National Pavilion” - Vietnam Pavilion on the e-commerce platform Alibaba.com. The purpose is to introduce and promote Vietnamese products to international customers, promoting the export of Vietnamese products to the world.

This e-commerce platform has great potential for export businesses because it has more than 260 million users, 47 million buyers, and businesses in over 200 countries and territories. That is why the Trade Promotion Agency decided to cooperate with this platform.

According to the plan, the “Vietnam National Pavilion” on the Alibaba.com e-commerce platform will gather 100 typical participating enterprises. The Trade Promotion Agency and the Alibaba.com e-commerce platform are preparing to select 100 typical enterprises to be present at the Vietnam National Pavilion in December 2023.

Ms. Nguyen Thi Phuong Uyen added that businesses need to equip themselves with more knowledge to understand the market, goals and target customers; marketing and using marketing tools; using customer information security tools; proactively approaching and selling products without necessarily going through e-commerce platforms.

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