Boosting the market, bringing Vietnamese agricultural products closer to consumers

Guests at the Launching Ceremony of the "OCOP Journey" program bringing Vietnamese agricultural products to consumers. Photo: Provided by the Organizing Committee

This is the first television program with the participation of businesses and cooperatives with OCOP products from all over the country, bringing startup stories and sharing useful experiences to develop regional specialty products.

The first broadcast is expected to be on June 16, 2024 at 11:00 - 11:30 every Sunday on VTC14 channel, VTC Digital Television Station.

The "OCOP Journey" program is a channel to propagate the guidelines, policies and strategies of the Party, State and Government of Vietnam in the economic sector in general and agriculture in particular, helping to bring Vietnamese agricultural products closer to consumers.

Mr. Le Ngoc Hue, Founder - Head of the Organizing Committee of the "OCOP Journey" program said: "In recent years, the Government has been promoting domestic and foreign trade promotion activities such as the program: Vietnamese people prioritize using Vietnamese goods, OCOP Program...

Mr. Le Ngoc Hue, Founder - Head of the Organizing Committee of the program "OCOP Journey" spoke at the event. Photo: Provided by the Organizing Committee

These programs have achieved many results, contributing to promoting socio-economic development, helping Vietnamese businesses grow, promoting the socio-economic and tourism advantages of localities. "OCOP Journey" is implemented with the goal of helping high-quality agricultural enterprises and cooperatives increase sales, update trends and sales models in the digital age".

“Through this program, businesses and cooperatives learn a lot from very experienced experts. In this program, there are no winners or losers, everyone wins. And the biggest win is to be accompanied by the members of the Jury Council, to help businesses fill in the gaps we are lacking. The program itself is a network that helps businesses become partners with each other” - Dr. Dam Quang Thang, Chairman of the National Council for Entrepreneurship and Innovation, Head of the Jury said.

When participating in the "OCOP Journey", the teams will be able to improve their presentation skills, close sales, online sales, handle situations in production and business, and have the opportunity to exchange and connect with large product consumption chains in Vietnam. Not only that, the units will also learn about business administration, access online sales systems from leading experts participating in the program and KOLs, famous and influential people.

In this program, TikTok Vietnam will support businesses and cooperatives to build their brands and develop their products on the TikTok platform. "OCOP Journey" - learning while playing, learning while playing, will bring truly useful and practical knowledge about clean agricultural trade to businesses and farmers.

The program is expected to create a widespread network so that businesses can bring the highest quality OCOP products at the most reasonable prices to consumers. At the same time, join hands to integrate Vietnamese agriculture into the world.

Source: https://laodong.vn/kinh-doanh/day-manh-thi-truong-dua-nong-san-viet-nam-gan-hon-voi-nguoi-tieu-dung-1353117.ldo