The event is part of the 2024 Exhibition of Colors of Natural Cultural Heritage and Traditional Vietnamese Craft Products organized by the Ministry of Culture, Sports and Tourism in coordination with the People's Committee of Nghe An province and the Ministry of Agriculture and Rural Development at the Cultural Center, Nghe An Provincial Museum and Ho Tung Mau walking street area.
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| Art performances by mass art troupes from provinces and cities across the country at the Exhibition of Colors of Cultural Heritage, Nature and Traditional Craft Products |
In order to continue to effectively restructure the agricultural sector, develop the rural economy; strongly implement the OCOP program to increase added value, in line with the digital transformation process, adapt to climate change; develop rural tourism; support start-up businesses in rural areas; effectively implement the Rural Tourism Development Program in new rural construction for the period 2021 - 2025 associated with preserving and promoting traditional cultural values in a sustainable, inclusive and multi-value direction;…. The Agricultural Trade Promotion Center (Ministry of Agriculture and Rural Development) organizes activities to promote, display and connect rural tourism, OCOP products, traditional handicraft products of craft villages associated with agricultural - rural tourism to introduce and promote typical agricultural and rural tourism in the whole country.
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| Space to introduce and promote Vietnam's agricultural and rural tourism |
This is an opportunity for localities to promote rural tourism models, OCOP products and handicraft products, craft village products serving agricultural and rural tourism to domestic and foreign tourists.
With an area of about 400m², impressively designed and staged by prioritizing the use of environmentally friendly materials, close to Vietnamese people such as rattan, bamboo, reed, etc. The space to introduce and promote Vietnamese agricultural and rural tourism sends a message of developing sustainable agriculture, aiming to protect the green - clean - beautiful environment.
In addition, information about typical rural tourism models in the country is shown on the Vietnam Map. Typical OCOP products, handicraft products, craft village products associated with gift orientation, tourist destinations with typical colors of the region are displayed here.
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| Consumers visit and experience the space to introduce and promote Vietnam's agricultural and rural tourism. |
In addition, there is an area for checking in, taking souvenir photos; activities to introduce tourism products, culinary performances, etc.; a demonstration area for artisans and craftsmen.
In the space to introduce and promote Vietnam's agricultural and rural tourism, a livestream program to promote rural tourism and connect the consumption of typical tourism gift products in localities also took place.
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| Awarding prizes to winning products and recognizing authors participating in the 2024 Vietnam Handicraft Product Contest |
Within the framework of the Exhibition, the Ministry of Agriculture and Rural Development awarded prizes to winning products and recognized the authors participating in the Vietnam Handicraft Product Contest 2024 in conjunction with the Exhibition "Colors of cultural heritage, nature and traditional Vietnamese handicraft products".
In 2024, the Organizing Committee received 435 products from 264 authors nationwide. The products entered into the contest were diverse in materials, designs, types and were carefully invested, so the quality was improved. In particular, many artistic products and designs changed creatively.
One of the unique features of the products that entered and won the prize this year is that the products were made according to market tastes, were gift products, and had high applicability. Based on the entries, after many rounds of judging and discussion, the Organizing Committee selected 61 prizes from 61 authors and groups of authors, including: 5 First prizes, 11 Second prizes, 15 Third prizes and 30 Encouragement prizes.
This award is not only a recognition of creative efforts and preservation of traditional identity, but also a motivation for artisans to continue promoting their creative working spirit, contributing to the sustainable development of the Vietnamese handicraft industry.
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