The event was attended by representatives of the Board of Directors of Universities, Colleges, Secondary Schools, High Schools from many localities, along with partners, vocational training corporations, and businesses from the Federal Republic of Germany...

Previously, SHB was an abbreviation of "Search - Hold - Build," with the meaning of contributing to the development of Vietnamese human resources through vocational study abroad consulting in Germany. Today, with the new name SHD, the brand retains the two core values ​​of "Search" - "Hold" and replaces "Build" with "Development" to aim for comprehensive development, including: SHD Corp (core service Academy, specializing in vocational study abroad consulting in Germany), SHD Education and SHD Career.

In addition, SHD also expressed its desire to develop SHD Service (Providing services in Germany) and SHD Investment (Implementing investment activities and promoting bilateral investment between Vietnam and Germany) in the future.

Regarding this passion, Ms. Nguyen Thi Huyen - General Director of SHD Corp - shared that SHD has been operating the business for 6 years to own a good foundation, and carefully prepare to step into a new ecosystem, with the expectation of contributing to the prosperous and sustainable development of the community, so that young people stepping out into the world can adapt to any socio-economic organization.

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Delegates attending the brand change announcement ceremony: representatives of SHD Career, Avestos Group (Germany), ANONA (Germany), BSW Group (Germany), Head of the international human resources project for the state of Saxony (Germany). Photo: SHD Corp

“We want to connect German cities and localities with each other and with Vietnam. During the connection process, we can introduce ourselves, talk about needs, attract investment and development, economic and cultural exchange, etc. That is also a long-term goal with a high vision and a clear mission that we build and pursue,” Ms. Nguyen Thi Huyen added.

Taking the business philosophy of "Customer is the center of all activities, aiming to balance the interests of all parties", SHD is committed to providing comprehensive consulting solutions with dedication and responsibility.

SHD also focuses on the “Human” factor in all development strategies, so for employees, SHD provides a professional working environment, encouraging creativity and innovation. For partners, SHD ensures prestige and responsibility, opening up opportunities for long-term and sustainable cooperation. And for society, SHD is committed to providing high-quality educational services, contributing to the sustainable development and prosperity of the community.

“This transformation will attract investment and opportunities from Germany to Vietnam and vice versa,” affirmed Mr. Le Ba Luong - Deputy General Director of SHD Business Development.

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Mr. Gordon Rademacher, Representative of SHD Career and Associate Professor, Dr. Nguyen Huu Huy Nhut, Vice President of Hong Bang International University. Photo: SHD Corp

In addition, at the event, SHD also signed an extensive cooperation agreement with Hong Bang International University as well as announced an educational sponsorship package for 2025. In the near future, SHD aims to expand training programs to contribute to improving the ability to meet the diverse market needs of customers and partners.

Doan Phong