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Dak Lak police inspect Kera vegetable candy factory for exaggerated advertising

Báo Tuổi TrẻBáo Tuổi Trẻ15/03/2025

Dak Lak Provincial Police have decided to inspect a vegetable candy factory that has been falsely advertised online by famous TikTokers, causing confusion recently.


Công an Đắk Lắk kiểm tra nhà máy sản xuất kẹo rau Kera được quảng cáo lố - Ảnh 1.

Inside the Kera vegetable candy production area at Asia Life Company - Photo: MINH NGOC

On the afternoon of March 15, Colonel Nguyen Van Bon - Deputy Director of Dak Lak Provincial Police - said that a team had been set up to conduct a surprise inspection of Asia Life Joint Stock Company (Ea Tu Commune, Buon Ma Thuot City), which produces Supergreens Gummies vegetable candy (Kera vegetable candy) according to the order of Chi Em Rot Group Joint Stock Company (HCMC).

Kera vegetable candy was previously advertised excessively online by famous TikTokers such as Quang Linh Vlogs, Hang Du Muc, and Miss Thuy Tien, causing misunderstandings.

This has been directed by the Ministry of Health and two health departments have inspected two related businesses in Ho Chi Minh City and Dak Lak.

According to Mr. Bon, because there was confusing information on social networks about Kera vegetable candy and the manufacturing enterprise located in Buon Ma Thuot City, the police set up a team to inspect the compliance with legal regulations of the aforementioned factory.

Công an Đắk Lắk kiểm tra nhà máy sản xuất kẹo rau được quảng cáo lố - Ảnh 3.

Asia Life Company Headquarters in Buon Ma Thuot City, Dak Lak - Photo: TRUNG TAN

Previously, the Dak Lak Department of Health said it had thoroughly inspected this facility and sent product samples to the National Institute for Food Safety and Hygiene for quality testing. So far, there have been no results.

According to a representative of Asia Life Joint Stock Company, the two sides officially cooperated from November 2024. Sisters of the Basket Group Joint Stock Company only ordered the production of a single product, Kera vegetable candy. The entire formula for creating the product was provided by Sisters of the Basket Group Joint Stock Company.

According to Asia Life Joint Stock Company, the factory has supplied about 40,000 - 50,000 boxes of vegetable candy to Sisters of the Basket Group Joint Stock Company. This type of candy is continuously livestreamed for sale on social media platforms by Miss Thuy Tien and the "Sisters of the Basket" team including TikToker Hang Du Muc and Quang Linh Vlogs and has been accused of over-advertising.

Asia Life Joint Stock Company affirms that it only produces according to the formula and specifications provided by Chi Em Rot Group Joint Stock Company. This factory does not have its own raw material area for the product and does not participate in advertising activities.

"We only process orders and are not responsible for online advertising content," said a company representative.

Meanwhile, in an "intimate press conference" on March 14, the team that advertised "one pill is equivalent to one plate of vegetables" said the advertisement followed a formula produced by Asia Life Joint Stock Company and apologized for causing misunderstanding.

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Source: https://tuoitre.vn/cong-an-dak-lak-kiem-tra-nha-may-san-xuat-keo-rau-kera-duoc-quang-cao-lo-20250315165105703.htm

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