Improve the quality of human resources

Vietbank's operating picture over the past 12 months has recorded many bright spots and positive signs: continuously expanding charter capital scale; cumulative asset value increased and achieved a good growth rate. The 2024 semi-annual profit achieved a relative ratio compared to the implementation time ratio, in which the second quarter results increased by 96.5% over the same period. However, Vietbank's leadership apparatus is increasingly streamlined. Vietbank's Executive Board from 8 Deputy General Directors in October 2023, reduced to 5 personnel responsible for managing the operations of the entire system.

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To build and strengthen the system's capacity framework, Vietbank develops and ensures a balance between recruitment and training.

A representative of Vietbank shared, “We are ready to swim upstream to increase staff costs - accounting for 65% of the total increase in operating costs. In just the first 6 months of 2024, the number of additional staff at Vietbank compared to the number of additional staff in 2023 compared to 2022 is nearly 40%”.

On the fanpage, the bank also regularly updates and shares memorable images of employee care and bonding programs such as Team Building Day; Health Day; Family Day.

Ms. Nguyen Thi Thu Thuy - Deputy Director in charge of Vietbank Human Resource Development Center - said, "The human resource strategy from the Board of Directors to the implementation decisions of the executive board for human resource development not only meets the human resource needs of the unit but also attracts high-quality talents, suitable for the reality at the bank. We still have an advanced problem to solve periodically - how to increase income, benefits and employee engagement activities in a timely, regular and consistent manner".

The representative of Vietbank's Human Resources Development Center also said that, in the face of the severe damage caused by Typhoon Yagi, Vietbank's collective promptly supported the people as well as called on employees to donate to the relief budget and support the victims of the historic storm. On September 10, responding to the call of the Fatherland Front Committee and the State Bank of Vietnam, Vietbank's representative attended the "Launching Ceremony to support people affected by Typhoon No. 3" and on behalf of the entire system donated 200 million VND to people in the affected provinces. Next, the Bank will also have programs and policies to share with Vietbank customers in the affected areas in particular and people across the country in general.

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Not only promoting human resource development, Vietbank's Board of Directors also invested heavily in training human resources throughout the system. Last July, Vietbank's Board of Directors issued a Resolution approving the General Director's proposal to invest in the Training Center headquarters combined with Vietbank's transaction points in Ho Chi Minh City. The investment in a fixed headquarters combined with modern facilities is Vietbank's practical support and long-term commitment to developing professional and technical capacity; strengthening professional ethics as well as improving customer care skills towards the goal of raising Vietbank's quality to 5-star standards from product quality to customer service experience.

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Raising the bar for customer service

On August 8, Vietbank launched the promotion program "Billion-dollar gifts - Happy Autumn" combined with adjustments in product policies, attracting the participation of thousands of customers across the system.

After only one week of implementation, more than 5,000 online and direct gifts have been sent by Vietbank to customers transacting at the counter and on online systems. Not only being flexible in product and promotion policies, Vietbank also periodically invests to improve service quality and customer care quality.

After developing and putting into operation a multi-platform customer care system, Vietbank also deployed a branded call service from May 2024 to help customers feel secure when receiving calls as well as limit annoying calls.

According to information announced by Vietnam Thuong Tin Commercial Joint Stock Bank on the Bank's official fanpage, on September 11, 2024, Vietbank launched a short film marking a new milestone for the bank in its journey to improve service quality and care standards - aiming to serve customers and the Vietnamese people.

Short film "Dedicated service, lasting connection": https://www.youtube.com/watch?v=UvdJA1tqCwM

Bui Huy