Opportunity to promote Vietnam tourism from Blackpink's fever

Blackpink's tour in Hanoi is a good opportunity for Vietnam to promote tourism to friends in Southeast Asia and internationally.

In recent years, Kpop has grown and become more influential around the world. Famous groups such as Blackpink, BTS, TWICE and NCT have all performed tours in many countries around the world.

In Asia, Korean artists mainly stop in Japan; Taiwan (China); Hong Kong and Macau (China). In Southeast Asia in particular, prominent tour locations of Korean stars include Singapore, Thailand, Indonesia or the Philippines. Among them, the Land of Golden Pagodas is one of the favorite destinations, always appearing in the world tour list of artists.

Opportunity to promote Vietnam tourism from Blackpink's fever photo 1

Blackpink's tour helped stimulate tourism in the cities along the route, with the first 26 concerts selling out about 366,000 tickets. Photo: YG

Not only domestic fans, Blackpink and BTS performances also attract the attention of international fans. Even beauty queens and some Vietnamese artists arrange their schedules to Thailand and Korea just to watch their idols' concerts. During the trip, most fans also spend more time in Thailand to travel and experience the culinary culture of the neighboring country.

The fact that international artists’ concerts are regularly held in Thailand is one of the factors that helps this country attract more international visitors. In fact, the Land of Golden Pagodas is also doing a good job of this task, through the performances of artists as a lever to promote national tourism.

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Artist couple Anh Tu - Dieu Nhi once combined watching Blackpink concert and traveling to Thailand. Photo: Facebook Dieu Nhi

Images and videos widely shared on social media platforms demonstrate the influence of international artists' concerts, contributing to promoting Thailand as a destination.

Opportunity to promote Vietnam tourism

International events are an effective channel to promote a destination’s tourism brand, creating a positive social effect. Like Thailand, Vietnam has the potential to attract international visitors through performances by idol artists. These events not only bring economic benefits and infrastructure development, but also are opportunities to promote tourism and spread the reputation of the destination.

Blackpink is scheduled to perform in Hanoi on July 29 and 30. Photo: YG

Blackpink’s Born Pink concert in Hanoi at the end of July is a good opportunity to bring Vietnam closer to international tourists. With global popularity, the YG Entertainment group has a large fan base in countries around the world.

Similar to previous performances, audiences from Thailand, Indonesia, China, and Korea are likely to attend Blackpink’s concert in Vietnam. With the advantage of geographical distance and convenient direct flights, Hanoi is expected to welcome a huge number of fans to welcome the YG idol band.

In particular, culture and cuisine can be factors that attract tourists to stay longer to explore the capital. When Korean, Chinese or Thai artists come to Vietnam, the most posted images are moments of enjoying local dishes.

At the latest music event in Quang Nam, Taeyang, Hyoyeon and aespa all posted pictures of themselves enjoying Vietnamese cuisine, creating heated discussions on social networks of international fans.

Red Velvet, Suju, and WINNER, in their previous visits to Vietnam, also contributed significantly to bringing the image of typical dishes of Hanoi and Ho Chi Minh City closer to the Korean and international public.

In their upcoming schedule, it is possible that Blackpink members will spend time exploring and experiencing Vietnamese cuisine, especially pho - a favorite dish of many Korean artists.

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International artists love to enjoy traditional cuisine when they visit Vietnam. Photo: Instagram character

Taking this opportunity, Vietnam can actively promote its tourist destinations and culinary culture to international friends. Through fanpages, websites, and social networks, an international event like Blackpink’s concert can become a bridge to exchange and promote tourism and culinary culture of the country.

Vietnamese fans can contribute to the campaign to spread beautiful images of Vietnam, nominate attractive entertainment and dining places in Hanoi as well as neighboring provinces for international friends to know.

At the same time, managers need to take action to stabilize prices and create the best environment for tourists to come to Vietnam to watch concerts and travel. From there, Vietnam can gradually become a new attractive destination for international artists on their global tours.

According to MINH PHONG (LDO)

Original article link: https://baotintuc.vn/the-gioi/tong-thong-nga-tiet-lo-chi-phi-tai-tro-hoan-toan-cho-wagner-20230627221006041.htm

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