Nhat Viet Securities Joint Stock Company (VFS) was established on October 13, 2008. After nearly 15 years of ups and downs with the market, Nhat Viet has become one of the prestigious securities companies in the Vietnamese market. Since its establishment, the company's charter capital has increased 6 times (reaching 802.5 billion VND) and the total asset size has exceeded 1,000 billion VND.
In the recent period, Nhat Viet Securities has established a different strategic operating roadmap. Instead of competing with leading companies in the industry to reach large customers, Nhat Viet has chosen its own path.
VFS is proud to be a trusted and dedicated partner providing tailored services to small and medium sized customers. As a result, more than 100 corporate customers and thousands of individual customers have remained loyal to the company for many years and have provided a stable source of revenue.
Based on the accumulated potential over the past 15 years, VFS realizes that repositioning the brand is extremely necessary to keep up with the movement of the stock market full of opportunities as well as challenges.
The mission suitable for the period 2020 - 2025 is determined by the Board of Directors of VFS as "Creating sustainable value with smart and flexible financial solutions for investors, shareholders and employees". This mission will be realized by focusing on developing 3 core values: Dedication - Intelligence - Creativity.
The new mission and new core values are also the foundation for Nhat Viet Securities Joint Stock Company to confidently set a new macro vision, becoming a prestigious securities consulting and service brand with dedication, understanding and lifelong companionship with customers.
Nhat Viet Securities (VFS) repositions its brand and announces a new mission.
With this rebranding, Nhat Viet also wants to declare a creative business message "Suitable solutions, smart investment".
It can be said that VFS is a pioneer in providing financial services & products that are flexibly tailored to the needs of all customers. Everyone from businesses to small and medium-sized individual investors will find the most effective solution when choosing Nhat Viet Securities.
In the new brand identity, VFS logo consists of two main colors: orange and blue. Orange symbolizes flexibility, positivity, prosperity, and pioneering. Blue represents sustainability, reliability, and professionalism in all actions.
The logo is inspired by the image of a bird soaring high in the sky, representing the desire to fly far in the financial industry and reach perfection. The V-shape also evokes the image of a tree sprout and handshakes symbolizing the spirit of cooperation and companionship, which is very suitable for the brand's orientation.
New brand identity logo of Nhat Viet Securities.
In addition to the plan to change its identity, VFS also launched a business strategy with breakthrough plans. Approved by the 2023 Shareholders' Meeting, VFS plans to increase its charter capital to VND 2,400 billion and switch its trading registration to stock listing.
With the goal of successfully increasing charter capital, VFS will focus on two key business segments: Proprietary Trading and Margin Lending. The company also plans to develop products in the derivatives market - a market that welcomes a large number of investors.
Ms. Nguyen Thi Thu Hang - Deputy General Director of Nhat Viet Securities Joint Stock Company said: " Since starting operations in the field of securities services and investment banking, VFS has always been consistent with the business philosophy: Tell the truth, do the truth - Committed to accompanying the sustainable development of customers.
Through rebranding, we want to demonstrate our determination to constantly renew ourselves. Nhat Viet Securities - VFS hopes to always be the right and safe choice on the path to success of our customers .
VFS is a pioneer in providing flexible financial products and services tailored to the needs of every customer.
Possessing many strengths such as: solid financial potential, prestigious leadership and a team of experts with over 10 years of experience and a modern technology infrastructure system..., Nhat Viet Securities Joint Stock Company is expected to create a comprehensive breakthrough in the process of bringing sustainable prosperity to customers.
Nhat Viet Securities has now deployed eKYC customer identification technology (Smart Online Account Registration System) to help customers easily open a securities account at home using their phone, laptop, tablet... quickly. Please visit the website: vfs.com.vn and follow the instructions to create a trading account today.
Bao Anh
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