On November 10, 2024, Mr. Nguyen Quoc Ky - Chairman of the Board of Directors of Vietravel Group attended the event "Green Vietnam Festival" co-organized by Tuoi Tre Newspaper, Ho Chi Minh City Youth Union and Vietnam Packaging Recycling Alliance (PRO VN).
Within the framework of the event, the Chairman of the Board of Directors of Vietravel participated in the talk show Tuoi Tre Startup Award 2024 with the theme "Building a brand from the starting line". Sharing at the talk show, Mr. Nguyen Quoc Ky emphasized that in order to build a good brand, businesses must first outline a clear strategy with consistency in brand positioning. We have the right to try, but before doing it, we must think carefully and once we choose to do it, we must be determined, steadfast, and dedicated to it to reach the destination.
With this viewpoint, he presented the story of the step-by-step construction of Vietravel Airlines - the first tourism airline in Vietnam as a concrete demonstration of what Vietravel has been applying to continue to develop and maintain its position in the industry, while courageously stepping out of its comfort zone, bringing the Vietnamese brand to the international level. Right from the first steps of developing Vietravel Airlines, he clearly recognized that aviation is a highly competitive and challenging field, but besides that, this field also shows that the development potential is still very large, especially when many people still do not have the opportunity to access this air transport market. Therefore, Vietravel Airlines was born not only to serve the increasing travel needs, but also to play an important role in protecting the domestic aviation market. Regarding the development orientation of the Vietravel Airlines brand, the Chairman of the Board of Directors of Vietravel Group said: “The first step in building Vietravel Airlines is to focus on a long-term strategy: creating an airline brand with its own identity, closely combining with tourism products to create a comprehensive ecosystem for customers.” He believes that with careful preparation and the mission of enhancing the travel experience for Vietnamese people, Vietravel Airlines will gradually affirm its position in the aviation industry and contribute to the development of the Vietnamese economy.
Through the experiences that Vietravel has been implementing to build and develop the brand, Mr. Nguyen Quoc Ky also wants to tell young people who are thinking about starting a business: “On the journey to building a sustainable brand, there are three very important factors that anyone needs to master, which are: certainty, agility, and continuous innovation. With these three factors, I believe that those who are building a brand will have a solid foundation, constantly progress and have enough competitiveness in the market.”
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