HDBank's human resources strategy

In addition to salary, bonuses, and benefits, employees are also cared for in terms of their mental well-being, with HDBank's guiding principle being that it must be a happy workplace.

According to a survey by Navigos Search, a recruitment services group in Vietnam, one of the key factors for businesses to retain employees is the work environment, in addition to salary and company culture.

At HDBank, the bank's leadership and human resources department also pay special attention to these factors to attract and retain employees. As of June 30th, the entire banking system has more than 17,000 employees working at 347 transaction points and tens of thousands of point-of-sale (POS) locations nationwide. Of these, 39% have more than 5 years of experience.

Mr. Pham Quoc Thanh, General Director of HDBank, said that bank employees receive comprehensive care in terms of salary and benefits, as well as mental well-being and corporate culture, with the motto: HDBank must be a happy workplace. As a result, employees tend to stay with the bank long-term and dedicate themselves wholeheartedly to their work.

HDBank receives the Best Workplace in Asia award from HR Asia. Photo: *Minh Nhat.*

Over the years, the bank has consistently maintained a professional working environment, implementing outstanding policies and benefits for its employees such as performance bonuses, preferential loan interest rates, support for unsecured loans, regular health check-ups, and providing international health insurance for employees with more than 5 years of seniority. Employees are also continuously trained and retrained.

To harness its talent potential, the bank also organizes incentive programs such as the "Golden Coin Award"; a program honoring outstanding long-serving employees; and the "HDBank Next Leaders" program, which internally selects key positions based on the principle of linking individual career advancement with the bank's overall development. In addition, in 2022 and the first six months of 2023 alone, the HDBank Training Center conducted 895 training courses for its employees.

Representatives from HABank win a double award: Best Workplace in Asia and Digital Transformation Enterprise in the Human Resources sector. Photo: *Minh Nhat.*

In addition, to support its employees in their work, the bank has also digitized its operations to reduce time, expand interaction, connect with teams and customers, and increase work efficiency.

Human resource management has also been digitized, including the implementation of technology solutions such as People World and the People HDBank app to optimize human resource management; the application of Workplace and Workplace Chat tools for work communication and information sharing; the integration of E-Learning into training; and the use of PPW and PP HDBank applications to manage employee data and attendance data.

Ms. Nguyen Thi Thanh Thuy, Deputy Director of Human Resources at HDBank, speaks at the awards ceremony. Photo: *Minh Nhat*

Ms. Nguyen Thi Thanh Thuy, Deputy Director of Human Resources at HDBank, said that the bank is focusing on building a strategy to transform HDBank into a happy workplace.

Accordingly, the internal culture, with its humanistic traditions, is also emphasized through various competitions such as "HDBank in My Eyes," "Charming HDBank," "Our Professional Stories," "My Favorite Book," CEO Speakout dialogue, and the Happy Friday program...

Recently, HDBank received the "Best Workplace in Asia" award from HR Asia. This is the sixth consecutive year the bank has been honored with this award. At the event, the bank also received the "Digital Transformation Enterprise in the Human Resources Sector" award.

Previously, the Vietnam Public Relations Network (VNPR) also honored HDBank in the category of Outstanding Internal Communication Campaign with "HDBank in my heart".

An Nhien

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