Travel 200km to sell only 10 brooms
Previously, Mr. Doan Tuan Anh (in Hung Ha, Thai Binh) only stayed at home doing farming with his parents.
After getting married and becoming more mature, Tuan Anh found that he could not be satisfied with working hard all day in the fields but only making enough to cover his basic expenses. He considered starting a business.
"At first, I planned to open a restaurant or sell seafood. However, those items are easily damaged, and the risk of loss is always lurking. Thinking about it, I realized that I was born in a rural area with a traditional profession of making brooms. I asked myself, why not start with this job?", Mr. Tuan Anh shared.
In the early days, Mr. Tuan Anh encountered many difficulties in solving the output stage for the product (Photo: NVCC).
His father has mastered the broom making craft passed down from his grandparents. He will be the one to pass on the craft to him.
To have capital to buy raw bamboo shoots, he had to borrow money from the bank. In the early days, the 9x guy imported about 30kg of bamboo shoots to make. The product was available, but the source of consumption, who to sell to, where to sell… also made him worry every night.
Tuan Anh said: "In the village, there are families who have been in the profession for more than 10 years, covering the entire market in Thai Binh. Therefore, to sell brooms, I have to go far."
His journey to bring his self-produced brooms to consumers was extremely difficult. "To bring brooms to the market, I had to find wholesale and marketing partners in other provinces such as Hai Phong, Quang Ninh, Ha Nam...", the young man said.
In the early days, he carefully tied 40 brooms on his motorbike and traveled all over the roads from Thai Binh to Hai Phong, to Quang Ninh. He went to supermarkets and grocery stores to sell his products.
"In the early days, I had to sell at a lower price than the market price so that customers could see the quality of my brooms. At that time, I only made a profit of 500 VND per broom," said Mr. Tuan Anh.
At this time, the profit was only enough for him to fill up his car with gas and travel about 200km a day. However, he still traveled persistently, offering bundles of brooms to shop owners in each province. After hanging around the Sat market area (Hai Phong) and not selling out, he traveled to Quang Ninh to market.
On days when he is not selling, he is also the one who directly weaves, ties, and makes each broom (Photo: NVCC).
From 10 to 20 brooms, now he can wholesale 200 brooms per trip. The achievement comes after more than half a year of hard work, braving the sun and rain to sell his products. Currently, his workshop is creating jobs for 5 elderly people, to have enough products to supply to the main customers.
"People jokingly call me the boss. But what boss has to work hard to ride a motorbike hundreds of kilometers to deliver goods, exposing himself every day to find an outlet for his products. I'm just an employee and I'm asking you guys to come and work with me," Tuan Anh said slowly.
Sell Double Your Product with Social Media
As usual, every working day, Mr. Tuan Anh takes a few "playful" pictures on his journey to sell brooms and shares them on TikTok as a souvenir. That is a picture of him saying goodbye to his wife and children, getting on the bus at 5am, going to Hai Phong area, delivering to supermarkets, grocery stores... if he is lucky enough to sell all the brooms, he can return home at 12pm.
Mr. Tuan Anh did not expect that those photos would spread so strongly and receive so much support. Being more "famous" helped him become known to more people and orders also came from here.
His family has created jobs for people around (Photo: NVCC).
Currently, he makes about 20 trips a month because the distance is quite far. Each trip he can sell 200 brooms and build many relationships. Each broom only brings in a profit of 1,500-2,000 VND, which is compensated by the number of products.
After operating for nearly a year, the profit he earned after deducting the costs of raw materials and labor was only equal to the income of the workers.
Meanwhile, traveling by motorbike and carrying bulky goods is potentially dangerous.
"The broom handle is quite slippery, so I have to tie it very carefully. Then, I calculate the distance to travel to have enough gas. Because each time I lower the broom to refuel and tie it up, it takes a lot of time," Tuan Anh shared.
Until now, he still cannot forget the memory of getting a flat tire while carrying 300 brooms. The cart was heavy, so he tried his best to push it to a local's house to leave the brooms. Then he had to walk a few more kilometers to find a place to fix the bike.
Incidents are inevitable on the 200km delivery journey (Photo: NVCC).
"Rain is a nightmare for me. If a broom gets wet, it's useless. So I have to cover it carefully," the young father shared.
Difficulties are always waiting, but his wife and children are a great source of motivation for him not to give up in difficult times.
Sometimes when things don't go as planned, he wants to change jobs to become a worker and get a monthly salary.
But looking at his wife, children and parents needing a better life, he firmly held the wheel and continued his journey.
In the coming time, he will continue to invest in many different broom models to supply the market. When customer demand increases, he will definitely hire more workers to increase profits.
Now he has stable orders and many acquaintances. Looking back at the early days, sometimes shedding tears on the road... all have paid off.
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