CEO Tim Cook recently made a surprise visit to Vietnam to connect with students, creators and customers, learning more about the diversity in how they use Apple products to do extraordinary things .
“ Apple is committed to building deeper connections and bringing more benefits to the people where we operate,” he said. “From partnering with local suppliers, to supporting clean water projects and educational opportunities, we are committed to continuing to strengthen connections in Vietnam.”
Since operating in Vietnam more than a decade ago, Apple has supported more than 200,000 direct and indirect jobs through its supply chain and iOS ecosystem. Vietnam is among the top 5 countries in the world in the field of mobile game production.
On its official website, Apple announced that it would increase spending on suppliers in Vietnam. The company has spent nearly VND400,000 billion since 2019 through its local supply chain and more than doubled its annual spending in Vietnam during the same period.
In addition, the iPhone maker has partnered with global clean water organization Gravity Water to install advanced rainwater harvesting systems in schools in Hoa Binh Province. With Apple’s support, the organization is on track to reach its goal of reaching 131 schools by the end of April, providing safe, reliable water year-round to more than 42,000 students, teachers, and their families.
In addition to clean water, Apple’s Power for Impact initiative is also working to bring clean energy to rural schools. Apple is partnering with the TRE Foundation to install solar panels in 20 schools in rural Vietnam, while also supporting sustainability and STEM education for children.
This year, Apple will expand its Disability Apprenticeship program to promote inclusion and provide greater opportunities for people with disabilities in the supply chain. Apple is also supporting students and teachers in STEM education with programming and app development resources in Vietnamese, including Apple’s Swift Playgrounds app and the Everyone Can Code project.
Before this surprise visit, Apple CEO had mentioned Vietnam many times. In the Q2/2021 business results report meeting, when sharing that the revenue had just set a record of 81.4 billion USD, Tim Cook said "most of the markets we monitor are growing in double digits and especially strong in emerging markets, including India, Latin America and Vietnam".
According to the first quarter 2023 report of research firm Counterpoint, demand for Apple iPhones in Vietnam is still growing, despite a sharp decline in imported smartphones. It is not difficult to understand why "apple" is increasingly increasing its presence in Vietnam. On May 18, the iPhone manufacturer opened an online store to provide genuine products directly to Vietnamese users.
At the end of 2023, CEO Tim Cook also affirmed that Vietnam is a country in Apple's special business strategy. Currently, some of the company's products are being manufactured in Vietnam such as MacBook, iPad and Apple Watch. The head of Apple also assessed that Vietnam's digital economy is developing strongly.
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