Close collaboration between journalists, technologists and advertisers
Sharing about the transition from traditional newsroom models to converged models and digital newsroom models, journalist Wu Rui Ming, Shin Min Daily News, under the Creative Media and Publishing Association of Singapore, had very frank discussions about the challenges and opportunities of this famous Singapore newspaper in the digital transformation era.
Delegates attended session 1 with the topic "General theory on digital newsroom management".
Specifically, according to journalist Wu Rui Ming, digital journalism has completely changed compared to print journalism. He gave an example that “in the past, when there was information happening late at night, it was very difficult for print newspapers to update the information in time, or make a big deal of the event immediately, but in the digital age, it is completely possible to do it, even do it well”.
He emphasized that this is the key factor in the operation and publication of digital newspapers. Newspapers around the world are very interested in these timely events, which print newspapers could not take advantage of before. In other words, if newspapers take advantage of hot events and report timely news, they will gain great attention from readers, thereby increasing traffic, which means increasing revenue.
Journalist Wu Rui Ming, Shin Min Daily News, Singapore Creative Media and Publishing Association.
Another note that journalist Wu Rui Ming gave at the Workshop is that reporters, editors... in the digital age must constantly upgrade themselves, not only improving writing skills but also learning new technology to meet the requirements of the digital transformation of journalism.
“We are always asked to upgrade ourselves…Reporters who write and report news now also have to make suitable videos, sometimes in some cases it can attract readers better by working directly through sharing platforms such as TikTok, YouTube or Facebook…” - journalist Wu Rui Ming emphasized.
Sharing about the issue of digital transformation at press agencies in Vietnam, Ms. Dang Thi Phuong Thao - Deputy Director of the Press Department, Ministry of Information and Communications said that currently, a number of press agencies have implemented digital transformation to become multimedia press units such as Vietnam News Agency, VOV, VTV, VietnamPlus Electronic Newspaper, VnExpress Electronic Newspaper, Tuoi Tre Newspaper...
Ms. Dang Thi Phuong Thao gave an example, in 2021, the YouTube channel of VietnamPlus Electronic Newspaper reached the Silver Button - the milestone of 100,000 subscribers, the TikTok channel reached 700,000 followers in just 01 year. On May 24, 2022, Vietnam Television (VTV) launched the VTVMoney Economic Information Ecosystem including 7 programs produced online on 06 platforms (01 electronic newspaper, 04 Fanpages and 01 YouTube channel) and an electronic information page. The electronic newspaper and television channel, social networking sites of Thanh Nien Newspaper have had remarkable growth in the past 2 years when implementing digital transformation. In particular, Thanh Nien Newspaper's YouTube channel has reached the milestone of 5 million subscribers. Since 2021, we have witnessed the rise of Podcast.
At the end of 2021, Nhan Dan Newspaper began providing daily news bulletins on the Podcast platform with the aim of bringing official information of the Party and State to domestic and foreign listeners, adding another channel to access the largest Party newspaper in the country for the public. In mid-2022, Tuoi Tre Newspaper, Nguoi Lao Dong Newspaper... also launched a trial Podcast. To date, 05 press agencies have implemented a content fee collection model (VietnamPlus e-newspaper, Today Magazine, Vietnamnet e-newspaper, Tuoi Tre Newspaper, Nguoi Lao Dong Newspaper).
Ms. Dang Thi Phuong Thao - Deputy Director of the Press Department, Ministry of Information and Communications.
The Ministry of Information and Communications has actively implemented a number of solutions to guide and promote digital transformation of the press. It has organized training conferences to raise awareness and update skills for leaders, journalists, reporters, editors, etc. on issues related to digital transformation in general and digital transformation of the press in particular.
The Ministry has developed and published a Technology Map for the press sector, which is an important basis for press agencies to build investment plans for technology development to serve digital transformation through 3 issues: major trends affecting the application of digital technology today; which digital technologies have the potential to balance value and risk; which emerging digital technologies should be deployed with caution.
On June 2, 2023, the Ministry of Information and Communications issued Decision No. 951/QD-BTTTT promulgating the Index to assess and measure the maturity of digital transformation in the press. This tool helps press agencies determine which stage they are in the digital transformation process, thereby building a roadmap, plan, and appropriate solutions for effective digital transformation.
Delegates chaired session 1 with the topic "General theory on digital newsroom management".
Ms. Phuong Thao also emphasized that for the digital transformation of journalism to be successful, the awareness of newspapers needs to really change to invest more in this process, and at the same time, closely combine the three parties: Journalists, technologists and advertisers to effectively carry out digital transformation in both content and journalism economics.
Building a flexible ecosystem based on technology
Talking about the successful experience in his unit, journalist Dong Manh Hung, Head of the Editorial Secretariat, Permanent Vice President of the VOV - Voice of Vietnam Journalists Association, said: Voice of Vietnam is the main multimedia media agency under the Vietnamese Government. Established on September 7, 1945, up to now, VOV is the only Vietnamese press agency with all 4 types of journalism, the most ethnic minority languages (13 languages), and the most foreign languages (13 languages).
Journalist Dong Manh Hung, Head of Editorial Secretariat, Permanent Vice President of VOV Journalists Association.
In the context of the decline in the rate of traditional radio and television listeners, the public is proactively searching for the content they want to access, content distribution on digital platforms plays an increasingly important role. VTV is focusing on building digital content distribution platforms and promoting communication in the digital environment.
Each type of media tends to develop in the direction of specialization and professionalism of each type of press. Television focuses on images and videos, radio mainly on sound and electronic newspapers integrate multimedia.
Voice of Vietnam has been building a flexible technology-based ecosystem where content units can share resources and assets effectively. Developing mechanisms and protocols to easily share information, content, and skills among reporters and editors.
"The Voice of Vietnam's vision in the digital journalism ecosystem is to build a diverse and rich content environment, providing information from many different perspectives and topics, aiming for modernity and creativity in content and communication approaches to ensure attracting readers of all ages and interests" - Journalist Dong Manh Hung emphasized.
Talking about the topic "Transformation towards multimedia, multi-platform and in-depth journalism", journalist Ngo Viet Anh, Deputy Head of Nhan Dan Electronic Department (Nhan Dan Newspaper) said that since 2021, Nhan Dan Newspaper has built a Digital Transformation Strategy to develop into a leading multimedia press agency with clear directions and implementation roadmap, including promoting investment in technology, developing multimedia, multi-platform journalism and in-depth journalism products combined with technology.
Nhan Dan Newspaper applies technology, uses free tools such as Flourish, Infogram... in the production process of visual products and data. In particular, Nhan Dan Newspaper has cooperated with international partners to bring the Shorthand tool into the production of e-magazine and longform articles. This is a tool with many outstanding features that allows for impressive presentation of interactive graphic products, photos, videos, serving press content. Nhan Dan Newspaper also promotes the development of Nhan Dan Newspaper fanpage on social networks Facebook, Tik Tok... following the social-first trend.
Journalist Ngo Viet Anh, Deputy Head of Nhan Dan Electronic Department (Nhan Dan Newspaper).
Information is prioritized on electronic newspapers, information appears wherever there are readers and proactively brings news to readers instead of the traditional approach of readers seeking information. In addition, the Newspaper also cooperates with international partners Chartbeat to develop measurement tools, analyze behavioral data, reader needs, to help the editorial office provide information that meets readers' needs, optimize the time readers spend on the newspaper (time on site) and traffic (pageviews).
At the same time, apply technology, use free tools such as Flourish, Infogram... in the production process of visual products, data; promote the development of Nhan Dan Newspaper Fanpage on social networks Facebook, TikTok; launch many special information pages to continue realizing the multi-platform, multimedia development strategy...
In particular, a highlight of the digital transformation of Nhan Dan Newspaper mentioned by Mr. Ngo Viet Anh is the development of In-depth Knowledge products. With the slogan "Every question has an answer", this special column aims to anticipate the trend of in-depth journalism and data journalism to provide general and in-depth knowledge with elaborate, multimedia and attractive presentation.
Nhan Dan Newspaper has built more than 60 In-depth Knowledge contents classified into 5 groups: events, issues, characters, places, organizations. Regarding the implementation of the digital newsroom model, Mr. Ngo Viet Anh said that in June 2023, the Nhan Dan Electronic Convergence Newsroom was inaugurated on an area of over 400m2. The modern convergence newsroom will maximize resources, produce information in an integrated manner, flexibly express and suit each platform and each group of readers.
Nhan Dan Newspaper has found ways to diversify revenue sources from quality products to have more funds to reinvest in digital transformation.
Cooperation between countries to solve common problems
In a speech with the topic: Transforming mutual value between Publishers and Digital Platform Companies in the era of artificial intelligence journalism, Mr. Agus Sudibyo, Chairman of the Supervisory Board of the Public Broadcasting Agency TVRI, Indonesian Journalists Association pointed out the worrying situation in Indonesia.
Mr. Agus Sudibyo, Chairman of the Supervisory Board of Public Broadcasting Agency TVRI, Indonesian Journalists Association.
Specifically, according to Mr. Agus, in Indonesia today, 80% of news is controlled by Google and Facebook. These platforms also account for 70% of advertising revenue; at the same time, they collect user data and sell this data to advertisers.
“Two years ago, the Indonesian Journalists Association and the government tried to develop new laws on digital publishing rights to support healthy journalism. Here, we emphasized the harmony between publishers and digital platforms. We asked digital platforms to negotiate to clarify the responsibility of sharing transparent plans between the parties. The law also sets out regulations to avoid distributing and commercializing content that is not in line with the criteria of healthy journalism,” Mr. Agus Sudibyo emphasized.
With this challenge, the representative from Indonesia proposed to establish an ASEAN media network to move towards sustainable communication; emphasizing cooperation between countries to solve common problems.
Also mentioning the issue of media cooperation, Mr. Pham Anh Chien, Deputy Director of the Center for Digital Content Production and Development (VTV Digital), Vietnam Television, Vice President of the Vietnam Internet Association said that VTVgo was built based on a new strategy that focuses on viewers and readers, where viewers are, VTVGo is there. For viewers, they can watch anytime, anywhere. VTVgo products can be used on smartphones, other platforms... VTVgo is the core platform for transmitting content on the internet.
Dr. Pham Anh Chien, Deputy Director of the Center for Digital Content Production and Development (VTV Digital), Vietnam Television, Vice President of the Vietnam Internet Association.
Mr. Chien also added that recently, the Prime Minister agreed to approve the addition of 6 more national essential television channels and local television channels to this platform. The addition of national essential television channels to the VTVgo digital television platform is part of the Action Plan to promote the development of the national digital television platform approved by the Ministry of Information and Communications. In the future, VTVgo will be installed on all televisions sold on the Vietnamese market, and television manufacturing companies have committed to installing this application on televisions sold...
Agreeing with the above viewpoint, Ms. Pham Thi Thanh - Editor-in-Chief of Information Magazine, Political Theory Science said that in digital transformation, some technologies play a pivotal role such as: artificial intelligence, cloud computing, big data, data analysis technology, blockchain technology, internet of things technology...
Digital transformation of journalism activities has been confirmed as an inevitable trend. It is a process of overall and comprehensive change in the publishing process, operating model and production methods of press agencies and journalists.
Delegates attending the International Journalism Conference: “Digital Journalism Newsroom Management: Theory, Practice, and Experience in the ASEAN Region”.
From the perspective of local press agencies, journalist Truong Van Chuyen, Standing Committee Member, Chairman of the Can Tho Journalists Association, Editor-in-Chief of Can Tho Newspaper also shared his experiences on digital transformation. His comments mentioned three key solutions: first, the quality of human resources; second, perfecting the organizational, management, operational and management apparatus; third, building a digital platform and a modern management system.
Receiving and appreciating the opinions of the delegates at the first session, journalist Nguyen Duc Loi, Permanent Vice President of the Vietnam Journalists Association, said that at the meeting, many delegates discussed an important and indispensable issue of digital newsroom management, which is the issue of technology application.
Many delegates also emphasized the transition from the traditional newsroom model to a more modern model. This transition requires strategies to change the journalistic mindset to adapt. Delegates also proposed solutions for press agencies to connect and support each other to successfully implement the digital transformation strategy...
Journalist Nguyen Duc Loi assessed that the first session ended successfully, fulfilling the set goals. The organizing committee hopes that in the second session taking place on the afternoon of December 7, delegates will have more discussions and come up with more useful and attractive solutions.
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