Maintain the position of leading manufacturer of electric cables

According to a survey by the Association of High-Quality Vietnamese Goods Enterprises, CADIVI surpassed many domestic and foreign brands, accounting for 31% of the market share of electric wires and cables in Vietnam (2021-2023), leading the market.

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CADIVI factory in Bac Ninh

To achieve business stability and maintain market share, the company has continuously invested in products and technology. CADIVI's products meet international standards such as IEC/DIN/VDE of Europe, UL, ASTM of the US, JIS of Japan, AS/NZS of Australia... Thanks to that, CADIVI has the potential to expand the range of products from civil wires, medium and low voltage power cables... to specialized and environmentally friendly cables such as: super-heat cables, solar energy cables, airport runway lighting cables, low-smoke, non-toxic gas fire-resistant cables; electric vehicle charging station cables...

CADIVI products have been honored as Vietnamese National Brands for 8 consecutive times; the title of "High-quality Vietnamese Goods" for 27 consecutive years; Top 25 leading personal and industrial consumer goods brands in 2023 voted by Forbes Vietnam... and many other prestigious awards. The collection of awards is the recognition, promotion and contribution to affirming the prestige and strength of CADIVI in the market.

Inner strength from 5 decades of development

After nearly 50 years of establishment and development, with the goal of "constantly reaching out" and the core values ​​of "solidarity - creativity - development", CADIVI has always persevered and strived to fulfill the mission of "bringing light to everywhere", bringing better values ​​to the community and society, contributing to the overall development of the country.

Currently, CADIVI is led by an experienced leadership team, which has helped the business overcome difficult periods and build stronger development strategies in the next stages.

At the same time, after equitization and becoming a member of the GELEX Group system, CADIVI continues to receive many support resources from its parent company GELEX Electric and GELEX Group, creating many new changes in production and business activities.

Not only inheriting the prestige of GELEX Group with leading brands in the field of electrical equipment in Vietnam, CADIVI also benefits from many other values ​​such as operational strategy, corporate governance, technology, human resources, etc. By focusing maximum resources on CADIVI, this enterprise has overcome difficulties, maintained market share, continued to increase prestige and stature in the domestic and Southeast Asian electrical equipment market.

Boosting the Northern market to break through

Currently, CADIVI continues to explore new markets, expanding to all 3 regions. From the main market in the South (accounting for 65% of CADIVI's total revenue in 2022), CADIVI has expanded to the Northern market.

The company also develops a distribution channel with more than 200 level 1 agents and about 2,000 level 2 agents nationwide. At the same time, the CADIVI brand has been registered in many countries such as the United States, Australia, China... From there, products are promoted for export to the United States, Canada, Australia, China, Korea, Japan, Cambodia...

In 2024, the Company aims to expand and conquer the Northern market, with an important milestone being the establishment of CADIVI Northern LLC on April 6, 2024.

CADIVI's Board of Directors assesses that the North is a market with great potential and still has a lot of room for development. However, this is also a market with fierce competition, posing many challenges. However, when participating in this market, CADIVI will also have the opportunity to demonstrate its mettle and continue to affirm its leading position.

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Mr. Le Tran Vinh - Deputy General Director of Sales of CADIVI Company, General Director of CADIVI North

Mr. Le Tran Vinh - Deputy General Director of Sales of CADIVI Company, General Director of CADIVI North said that CADIVI will continue to promote the development of the distribution system with transparent and fair sales regulations, ensuring close connection between CADIVI and the distribution system to provide full and timely products to customers.

The company has successfully researched and pioneered the launch of new lines of civil electric wires and cables with fire-resistant technology, lead-free and non-toxic smoke. This is the result of the research and testing process, based on modern technology, to bring quality products to customers. This is also in line with the company's long-term development strategy, demonstrating CADIVI's further vision and commitment to the journey of sustainable development with the message "CADIVI electric wires and cables - green living, safe living".

With the advantage of being a Vietnamese national brand, CADIVI always takes innovation as a driving force for sustainable development and realizes the aspiration of bringing the CADIVI brand to cover all regions of the country and reach international level.

Bean Linh