The Moneyverse program for young people. Photo: Duc Kien
In the journey to implement the national comprehensive financial strategy, BIDV has become a strategic partner of the Money Universe Program implemented by VTV Times - Vietnam Television. This is a series of experiential journeys combining entertainment, education and technology games to provide audiences with knowledge and skills in personal financial management, as well as further understanding of related legal - economic - social issues. Starting from the end of September, for the first time in Vietnam, a game show combined with reality TV with the direct participation of talented students from 27 universities nationwide will officially be broadcast on VTV3 at 2:00 p.m. every Sunday and rebroadcast at 2:00 p.m. on Saturday of the following week.
Dr. Nguyen Viet Ha - BIDV Brand Communications Director shared at the event. Photo: Duc Kien
At the press conference to launch the program, Dr. Nguyen Viet Ha, BIDV Brand Communications Director, said that the Money Universe program is a new and interesting version of popularizing personal financial education knowledge for young people. It makes dry financial terms easier to understand, more familiar, and easier to absorb. The purpose of the program is consistent with BIDV's mission and social responsibility activities. That is why the bank has decided to extensively accompany the program and hopes to bring valuable financial knowledge to young people, especially students - those who hold the fate of the country's financial system in the future. Commitment to professional support and attractive recruitment policies Since the very beginning of the Money Universe project, BIDV has accompanied the program. With a long history and experience of a leading financial institution in credit activities, financial investment and development of digital banking services, BIDV has sent a team of experienced experts, including Chief Economist, Dr. Can Van Luc, along with Directors, Deputy Directors, leaders of BIDV Headquarters and branches nationwide to be ready to support, provide professional advice, and impart practical business experience to the program; with the roles of judges, coaches, content consultants and especially interesting is the role of "Financial Doctor" specializing in "examining" and consulting on "cases" of financial difficulties that students encounter.
Playground of the Universe of Money program for students. Photo: Duc Kien
In addition, with a network of more than 1,100 branches and transaction offices nationwide and an ecosystem of diverse banking products and services, leading the market in retail banking and digital banking products, BIDV is ready to become a place for young people to gain practical experience in banking and finance knowledge. In addition, BIDV also commits to providing scholarships, internship environments and recruitment invitations to the program's champions. In the school-level qualifying round (casting), BIDV also awarded 120 scholarships with a total value of 360 million VND to talented students.
MoneyTalk column Financial Doctor brings useful knowledge to contestants of Money Universe. Photo: Duc Kien
Dr. Can Van Luc, Chief Economist of BIDV, advisor to the program, commented: The benefits of the program lie in the great influence of the student force. Because in addition to being dynamic, enthusiastic, and pioneering, they are also the force that quickly approaches new technology, new products, and has a high ability to replicate on social platforms. “In addition, with its creativity and suitability for young people, the program receives enthusiastic response and participation from universities and student groups, thereby spreading the spirit of knowledge sharing, multiplying the value that schools and young people are aiming for. Finally, the trend of digital transformation, green transformation, and green finance is taking place strongly. With the characteristics and methods of the program, the ability to contribute to spreading the spirit of greening and digitalization is very high,” Dr. Can Van Luc shared. In October 2024, The Moneyverse will continue to "land" at 10 major universities nationwide with a series of 10 UniTour events. Each event will feature BIDV Legacy, a secret room model with virtual interactive games and real-life experience activities for young people to both challenge themselves and gain more useful financial knowledge. The first international debit card product for students This is the initial result of cooperation between BIDV and The Moneyverse project so that students can experience and practice the knowledge of "earning - spending - accumulating - preserving - investing", knowing how to appreciate and manage financial resources well when they are new students. BIDV Mastercard Moneyverse is designed specifically for young people, exuding a fresh, dynamic and creative look, integrated with many incentives including unlimited points accumulation policy for all spending, exclusive incentives from leading brands, completely free domestic services and especially cross-border payment solutions.
BIDV Mastercard Moneyverse is designed specifically for young people. Photo: BIDV
The Moneyverse program as well as the new international debit card line exclusively for students continue to affirm BIDV's commitment to accompany the young generation of Vietnam on the journey to implement the National Comprehensive Financial Strategy, mastering finance, mastering the future. Source: https://daibieunhandan.vn/bidv-dong-hanh-voi-chuong-trinh-giao-duc-tai-chinh-ca-nhan-dau-tien-cho-sinh-vien-post391976.html
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