Support for Vietnamese products to reach the world

Officially launched in 2003, after more than 20 years of implementation, the National Brand Program has achieved many positive results when many Vietnamese corporations and enterprises have gradually built, developed and promoted their brands, creating prestige in the domestic and international markets.

According to Brand Finance (the world's leading independent brand valuation and strategy consulting organization, headquartered in the UK), in 2023, the value of Vietnam's National Brand will reach 498.13 billion USD, an increase of 15.6% compared to 2022, and has continuously grown by double digits over the past 5 years. Currently, Vietnam's National Brand ranks 33rd in the Top 121 strongest national brands in the world.

Regarding the growth of corporate brand value, Brand Finance assessed that in the Top 100 most valuable brands in Vietnam, there was a strong shift in brand value across industries. Of which, 3 industries including telecommunications, banking and food are the industries that contributed the most to the total value of the ranking.

Thương hiệu quốc gia: Bệ đỡ cho hàng Việt vươn ra thế giới

National brand is the pedestal to help Vietnamese products reach out to the world

According to experts, having a product that achieves the National Brand is the goal of many businesses. Because all products of the business must be built on the brand of that product itself, thereby positioning in the domestic and international markets.

A national brand is not just a brand, but also a platform for foreign importers to choose. A national brand will become a bridge to help businesses go out to the world faster.

In fact, recently, many products from enterprises such as Biti's sports shoes (Binh Tien Consumer Goods Production Company), Minh Long ceramics, An Cuong wood, A An rice (Tan Long Group), Loc Troi rice (Loc Troi Group), Viet Tien fashion products (Viet Tien Garment Joint Stock Corporation), Vinamilk milk... have achieved National Brand certification and are increasingly promoting their value, affirming their position in the international arena.

Mr. Nguyen Dinh Tung - Vice President of Vietnam Fruit and Vegetable Association, Chairman of Vina T&T Group said that products and enterprises achieving National Brand have many advantages when being supported by the Trade Promotion Agency, Ministry of Industry and Trade in promoting their image. These enterprises and products will also be included in the dossiers of Trade Counselors when working abroad. From there, it helps to increase the prestige and position of products and enterprises in the world market.

“To achieve a National Brand, businesses must also perfect the process from factories, processing facilities, packaging, and product branding,” said Mr. Tung.

To continue to preserve and promote the values brought by the National Brand, Mr. Tung believes that businesses should proactively improve processes and products to have quality products that are trusted by consumers.

On the part of the government and the state, including the Ministry of Industry and Trade, it is necessary to work directly with associations and industries to select and recognize products and businesses that have achieved the National Brand. Thus, the goal of building a strong National Brand will be achieved faster.

Source