This morning, October 17, in Hanoi, the Economic and Urban Newspaper officially launched its converged newsroom and digital ecosystem. Representatives of leaders of central ministries and branches; Vietnam Journalists Association; central and local press agencies; and Deputy Editor-in-Chief of Quang Tri Newspaper Nguyen Ty attended the launching ceremony.
Delegates welcome the launching event of the Convergence Newsroom and Digital Ecosystem of Economic & Urban Newspaper - Photo: Le Minh
Implementing the direction of the Hanoi People's Committee, the Economic and Urban Newspaper has developed a Project to convert the Economic and Urban Newspaper into digital for the period 2023 - 2025 and orientation to 2030. Thereby, it has organized the operation of a converged newsroom and digital ecosystem to create technological breakthroughs, improve content quality, and bring a better experience to readers.
Delegates press the button to activate the Converged Newsroom and Digital Ecosystem of Economic & Urban Newspaper - Photo: Le Minh
Speaking at the launching ceremony, Editor-in-Chief of Economic and Urban Newspaper Nguyen Thanh Loi said: The converging editorial office and digital ecosystem of Economic and Urban Newspaper is not simply a combination of many publishing and information distribution channels, but a smart and flexible ecosystem, helping Economic and Urban Newspaper achieve the highest efficiency in journalism economics in the digital age. The application of AI, data journalism and modern management tools not only helps optimize the workflow but also helps create high-quality journalism products, meeting the increasingly diverse and rich needs of readers.
Editor-in-Chief of Economic & Urban Newspaper Nguyen Thanh Loi speaks at the launching ceremony - Photo: Le Minh
The converging editorial office of Economic and Urban newspapers will publish on multiple platforms integrating various types of journalism such as print newspapers, electronic newspapers and specialized electronic pages with many outstanding technological features to optimize the workflow.
It allows reporters and editors to manage, edit, and publish content on both print and online newspapers, e-newspapers, digital ecosystems (youtube, facebook, twitter, zalo...) from a single interface and login account, supporting multiple languages, multiple formats, and high customization capabilities.
In addition, all departments can track progress, exchange ideas and coordinate in news production. The Editorial Board plays a coordinating role, ensuring that all works are of high quality and released on time. The integration of advanced technology and content production according to digital journalism trends not only meets the needs of readers but also helps the editorial office increase its competitiveness.
Deputy Editor-in-Chief of Quang Tri Newspaper Nguyen Ty presents flowers to congratulate Economic and Urban Newspaper - Photo: Le Minh
In essence, a converged newsroom platform will be a place where all the tools, platforms, data, business processes, and organizational management of a press agency are "converged". From there, optimizing the content production process, improving organizational efficiency, and maximizing cost and human resource savings can be summarized in 4 main aspects: content management (CMS); business processes; integrating artificial intelligence; integrating professional print layout.
One of the outstanding features of the Converged Newsroom system of the Economic and Urban Newspaper is the integration of electronic offices with advanced cloud storage technology. Tasks such as document management and sharing, approval of official dispatches, internal reports, and signing are all digitized and synchronized on one system and say no to “paper”.
The new system is developed on both desktop and mobile versions. With just a smartphone, anywhere, anytime, journalists and reporters can access the system to write articles, track work and receive related notifications easily.
In the field of advertising management, especially digital advertising, the Economic and Urban newspaper ecosystem can directly manage advertising contracts, the number of articles according to the contract, the number of banners according to the contract, the contract value, the amount paid, the list of contracts waiting for approval, the list of approved contracts.
In addition, in the digital ecosystem of the Economic and Urban Newspaper, an online newspaper publishing platform has also been developed, helping press agencies collect fees and manage readers, through publishing in PDF format on the platform.
Le Minh
Source: https://baoquangtri.vn/bao-kinh-te-va-do-thi-ra-mat-toa-soan-hoi-tu-va-he-sinh-thai-so-189057.htm
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