Speaking at the workshop, Mr. Pham Ngoc Linh, Vice President of the Vietnam Union of Science and Technology Associations, said: After more than 40 years of construction and development, Vusta has formed a 2-level organizational system in accordance with the spirit of Directive No. 42-CT/TW dated April 16, 2010 of the 10th Politburo .

Up to now, Vusta has become a large socio-political organization in both scale and quality. Vusta has proactively proposed and advised the Party and State on many major issues in science and technology,education and training, and policies for intellectuals.

Mr. Pham Ngoc Linh, Vice President of Vietnam Union of Science and Technology Associations, spoke at the workshop.

Vusta's press system currently has 70 press agencies. Although the number of press agencies is large, the transmission of information about Vusta is still not really effective and has not promoted its inherent strengths. Vusta has not effectively used mass media to target large audiences, nor proposed solutions to bring Vusta's image closer to the public.

Talking about social media, Mr. Nguyen Thanh Loi, Member of the Executive Committee of the Vietnam Journalists Association, Editor-in-Chief of the Economic and Urban Newspaper, said that social media is based on online services, news can be exchanged between two or more individuals and spread rapidly in "virtual space".

From a content perspective, the nature of social media is an equal personal connection in the process of connecting and transmitting news. This is a clear difference between social media and traditional media - where professional press agencies play the role of the nucleus connecting the media and reporting news.

Overview of the workshop.

In political communication, social media has created a new game that requires management agencies to change their perception, to both orient public opinion and retain their audience. With the ability to report, share, attract, and search for information quickly, in this regard, social media has an advantage over traditional press. However, the press still has a solid and important position in the current open information "battlefield", if it maintains quality, considers content as "king", technology as "queen", and at the same time combines the advantages that social media brings, thereby strengthening and increasing the value of traditional press.

Mr. Nguyen Thanh Loi emphasized that social media is a reference source - a tool for collecting and evaluating information, communicating with sources... In the movement and development of modern journalism, the use and integration of social media into political communication activities and brand promotion for organizations is one of the development trends that cannot be ignored.

News and photos: LA DUY
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