What's new in Tet confectionery products from Hai Duong manufacturers?

Long Hai Company Limited proactively works with suppliers early to ensure sufficient raw materials for production to serve the Lunar New Year.

Increase production

Long Hai Company Limited in Gia Xuyen Commune ( Hai Duong City) promptly deployed a production plan to suppliers to ensure adequate raw material sources, not increase input prices, helping to stabilize product prices like last year's Tet holiday as well as during the year.

Mr. Pham Dang Hong, Head of Market Department of Long Hai Company Limited said: “On the occasion of Tet At Ty, Long Hai will supply the market with about 1.7 million boxes of jelly products (equivalent to 12,000 tons), an increase of 15% compared to Tet Giap Thin 2024. The company has just invested in replacing some old, low-capacity production lines to increase productivity and reduce labor, optimizing costs. Currently, the company has installed and put into production a fresh cream jelly production line with a capacity of about 4 tons/day”.

Huy Cong confectionery production facility in Tran Phu ward (Hai Duong city) is also entering the busiest production period of the year. To prepare goods for Tet, since October, the facility has proactively contacted and worked with more than 20 distributors mainly in the Northern and Central regions such as Thai Nguyen, Hanoi , Nghe An, etc.

It is expected that this Lunar New Year, Huy Cong will release more than 7 tons of confectionery to the market, 2.5 times higher than usual. To ensure timely production progress to serve Lunar New Year, along with nearly 15 regular workers, the facility has hired 5-7 seasonal workers.

Many new products

During the Lunar New Year, Huy Cong Confectionery Production Facility supplied the market with about 7 tons of confectionery, 2.5 times more than usual.

In the context of fierce market competition, many businesses have been proactive and flexible in approaching customers, expanding consumer markets, launching new products, improving product competitiveness in the market, contributing to increased sales.

Facilities and businesses have sought sources of quality raw materials, some businesses have researched and launched products with new flavors to avoid boredom.

Long Hai Company Limited focuses on the line of supplementary food products considered to be a trend of modern, healthy, health-enhancing consumption, including: Long Hai jelly supplemented with calcium, Kimiko jelly supplemented with prebiotics (probiotics), Natty yogurt jelly supplemented with collagen (helps beautify the skin, reduces joint pain...)... Most recently, the company has launched a line of yogurt cream jelly products. This is a newly researched and developed product, adding more choices for consumers this Tet holiday.

In addition to investing in products, Long Hai also focuses on promoting to consumers. The company has invested in developing sales channels to remote areas. Modern sales distribution channels are also promoted to cover more product lines, negotiating and signing contracts with large chains and systems such as Coopmart, Bach Hoa Xanh, Go, Winmart to bring products to serve in these systems.

In addition to purchasing on e-commerce platforms such as Shopee, Lazada... consumers only need a smartphone with the Thach Long Hai application installed to be able to buy all products directly from the manufacturer, with fast delivery progress and many incentives and conveniences.

Currently, there are many modern confectionery lines on the market, but traditional confectionery production facilities still have their own strengths when fully preserving the traditional flavors, which are familiar to local consumers. The selection of input materials is carefully considered, ensuring both food hygiene and safety, and the characteristic flavor and color of the finished product.

Ms. Nguyen Thi Thu Ha, owner of Huy Cong Confectionery Production Facility, said: “There are many types of confectionery on the market that are produced using modern technology and imported from abroad. However, traditional confectionery still has its own place. The facility has also made many changes in product design and packaging. In addition to traditional ingredients, we have been creative and mixed ingredients such as brown rice and oats to create new flavors for the product."

The facility currently has 6 types of products, of which pork roll, longan cake and sesame cake have been recognized as 3-star OCOP products. The consumption market is expanded throughout the Northern and Central provinces, tourist stops...

Traditional products combined with modern packaging and designs are the way for Ky Anh Golden Dragon Green Bean Cake Production Facility to attract customers.

In addition to the original green bean cake, the Ky Anh Golden Dragon Green Bean Cake Production Facility in Hai Duong City also combines many rich flavors such as green tea, durian, bamboo charcoal, etc. On the occasion of the Lunar New Year, the Ky Anh Golden Dragon Green Bean Cake Production Facility launched boxes of cakes with a snake shape and a unique style. The artist's drawings are copyrighted and then printed on oak boxes, becoming a special and luxurious gift.

According to the Department of Industry and Trade, during the Lunar New Year, confectionery is one of the products with strong consumption. In the Hai Duong market, the consumption of confectionery is usually from 700-800 tons during the Tet holiday. Based on the forecast of purchasing power, production establishments and enterprises carefully study market demand, proactively build and implement production plans to ensure the supply of goods to serve the consumption needs of the people.

To choose safe confectionery during the Lunar New Year, the Department of Industry and Trade recommends that consumers pay attention to buying and using confectionery at establishments with fixed locations, clear addresses, reputation, licensed to do business and fully comply with regulations on food business conditions, products must have labels and full information on expiration date and origin.

HUYEN TRANG

Source: https://baohaiduong.vn/banh-keo-phuc-vu-tet-cua-cac-hang-san-xuat-o-hai-duong-co-gi-moi-399938.html