The story of 165,000 online shops having to leave the market in 2024 proves that the online retail industry has moved to another level in the competition and elimination taking place in the digital business era.
This is a "warning bell" to sellers, especially small retail stores, that it is time to change because online sales No room for beginners or amateurs.
E-commerce has changed consumer habits and become a way of life for people in the digital age.
In this context, the e-commerce platform compete with each other, each floor will issue many regulations to aim at ensuring commercial reputation and protecting consumers. To survive, first of all, shop owners must "memorize" the law and learn how not to break the law.
For example, how to "avoid" penalty points, what to do to continuously maintain the floor's promotional program, and not have traffic limited (customer access); how to avoid violations of the rate of unsuccessful orders, late delivery... even avoid having your account permanently locked...
The mistake is small, but the store owner can be heavily fined, not to mention the "unfair" customers that the seller has to take on.
With the cost of doing business on e-commerce platforms fluctuating around 15%, sellers also have to spend an additional 10 - 20% on other expenses related to taxes, gift certificates, advertising, etc.
Sellers must balance cost, expenses and selling price to avoid losses... In general, when entering the e-commerce playground, "players" must comply with many "harsh" rules to survive.
For shoppers, when they have the tendency and habit of only shopping online, star ratings or "pleasing" comments are no longer meaningful.
Only reputable sellers with high sales can sell products. New sellers or sellers with low sales find it difficult to compete if they do not invest properly and have a development strategy.
To have a way out, small retailers who want to enter the "no longer the same" playground first need to choose an e-commerce platform suitable for their product output, research products and markets, and create competitive products to pursue.
Then set up a suitable e-commerce platform, understand online business operations and grasp business scenarios, from there operate a beautiful interface "shop" so that each customer entering is no different from entering a traditional store.
Developing business on online platforms opens up opportunities for sellers to easily reach a large customer base and increase revenue.
To overcome these challenges, each seller needs to build customer trust; build reputation based on feedback from customers who have purchased; take advantage of the infrastructure being invested to shorten delivery time, avoid waiting; honesty in online images; provide full evidence of goods such as origin, warranty, etc.
That way, no matter how big or small, no matter the storm, online sellers will still "live well" on the e-commerce platform.
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