After more than 10 years in the Vietnamese market, Aeon has continuously expanded its business operations, affirming its position in Vietnam - the second most important market of Aeon Group, after Japan. With a total investment of more than 1.5 billion USD, Aeon has been implementing a strategy to diversify its retail models to suit the changing needs and behaviors of Vietnamese consumers, providing convenient shopping experiences and enhancing customers' lifestyles.

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Aeon continues to expand in Vietnam, increasing customer touch points. Photo: Aeon

In 2024, Aeon Vietnam - the general retail arm of Aeon Group in Vietnam - plans to open a total of 4 general stores and supermarkets. This is part of the company's strategy to bring convenience, fully meet the daily needs of customers, and bring the Aeon brand closer to local people.

Last September, Aeon Ta Quang Buu opened at Parc Mall (District 8, Ho Chi Minh City). Previously, Aeon Vietnam launched a supermarket located outside the Aeon shopping center, a streamlined supermarket model with a smaller scale and mainly focusing on the food industry. Also located outside the Aeon shopping center, however, Aeon Ta Quang Buu is a general merchandise center and supermarket with an area of ​​nearly 7,000m2, 2 floors with a full range of products: food, fashion , furniture...

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Aeon Vietnam opened Aeon Ta Quang Buu in September in District 8, Ho Chi Minh City. Photo: Aeon

Aeon Ta Quang Buu aims to bring customers different experiences through products and services at competitive prices with many attractive incentives. At the same time, consumers can shop and use products and services only available at Aeon such as: Topvalu private label products, Home Coordy furniture store, My Closet fashion, or health and beauty care with Glam Beautique...

Mr. Furusawa Yasuyuki - Member of the Board of Directors of Aeon Group (Japan) in charge of the Vietnamese market, and General Director of Aeon Vietnam shared: “Aeon will accelerate network development and open new business locations, thereby increasing “touch points” with customers. Through the expansion of the business system, Aeon not only contributes to the development of Vietnam's commercial infrastructure, but also promotes the consumption of Vietnamese products through Aeon's distribution and retail system”.

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Home Cóordy's home appliances and interior decoration products area with Japanese quality standards. Photo: Aeon

In particular, Aeon plans to open Aeon Xuan Thuy in Hanoi at the end of 2024. With a larger scale, continuing the model of a general department store and supermarket, Aeon Xuan Thuy promises to become a new destination for the people of the capital.

In addition, according to Mr. Furusawa Yasuyuki, Aeon Vietnam is also actively looking for suitable locations and opportunities to cooperate with real estate developers in Vietnam to deploy retail models in buildings and commercial centers of partners. Aeon's long-term goal is to create more "touch points" with consumers, while meeting modern consumption trends and creating sustainable consumption in places where Aeon is present.

Ngoc Minh