The training course was attended by 65 trainees who are civil servants and public employees of some departments and units under the Department of Culture, Sports and Tourism; Department of Culture and Information, cultural - radio - television centers of some districts, towns and cities; leaders, managers and employees of tourism businesses and units in the province...
In the training program, Dr. Pham Huong Trang, Lecturer of RMIT University Vietnam, will exchange, provide, update basic knowledge, skills and experience in tourism promotion through 4.0 technology; approaches to digital transformation and digitalization in tourism activities; opportunities in the field of tourism e-commerce. At the same time, the lecturer will guide students to build content, images, clips to promote destinations; build and apply short video platforms on the social network platform Tiktok to effectively promote tourism...
Speaking at the opening of the training course, Mr. Doan Van Chi, Deputy Director of the Department of Culture, Sports and Tourism affirmed: “In order for Dien Bien tourism to continue to make breakthroughs and create a driving force for comprehensive development, training, fostering, improving the quality of tourism human resources and promoting tourism promotion and advertising are very important. Innovating methods, tools, content, forms, accelerating the application of technology, digital transformation in the management, promotion and advertising of tourism products will contribute significantly to attracting tourists and soon making Dien Bien an attractive tourist destination in the Northern Midlands and Mountains region. Today's training course will provide, introduce and update knowledge about communication and advertising in tourism activities, with many detailed topics to help trainees gain more knowledge to improve the effectiveness of communication and advertising in tourism in the coming time".
Source: https://baodienbienphu.com.vn/tin-tuc/du-lich/216529/65-hoc-vien-tham-gia-tap-huan-ky-nang-truyen-thong-quang-ba-du-lich
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