According to some economic experts, a "super storm" of lack of liquidity is raging and threatening the existence of many businesses, including large enterprises in Vietnam. Strategic Leadership Development Research Institute (SLEADER) in collaboration with Malik Institute, Switzerland, organized the Workshop: "Overcoming the storm: From strategy to action", to find ways to position and implement strategy fastest and most effective in a storm of crisis.
Especially in this context, technological progress, especially connection technology, is creating direct replacement pressures for current business models, including models that have been bringing success. outstanding.
At the recent workshop "Overcoming the storm: From strategy to action", organized by the Institute for Strategic Leadership Development Research (SLEADER) in collaboration with the Malik Institute, Switzerland, Dr. Duong Thu, Director of Sleader, said that : In the context of a constantly changing and unpredictable business environment, if businesses want to survive through all challenges and "storms", customer problems need to be resolved as a priority - a central factor. of the new strategic map.
Dr. Duong Thu, Director of Sleader, spoke at the Conference
“Strategy requires customer-oriented action and finding better solutions than those that currently exist. The strategy must be updated continuously, every year, unlike in the past when it was only built and followed a roadmap set for 5 - 10 years. Speed must be the number 1 priority", Dr. Duong Thu emphasized.
Speaking at the Conference, Associate Professor, Dr. Hoang Van Hai said that the "super storm" of lack of liquidity is raging and threatening the existence of many businesses, including large enterprises in Vietnam. Therefore, finding the fastest and most effective way to position and implement strategies to overcome challenges caused by "super storms" and achieve sustainable development is of great interest to many business leaders.
Especially in this context, technological progress, especially connection technology, is creating direct replacement pressures for current business models, including models that have been bringing success. outstanding.
Guests discussed together at the Conference
“This conference is organized to help businesses understand the crisis picture of the World and Vietnam as well as find the fastest and most effective way to position and implement strategies in the context of a changing business environment. constantly moving and difficult to predict", Associate Professor. Dr. Hoang Van Hai emphasized.
Sharing online, Professor Fredmund Malik - President of the Malik Institute, Switzerland said: Strategy means taking the right action even though you don't know what will happen next!
That was proven when the financial crisis of 2000 and 2008 actually happened as Professor Fredmund Malik predicted in 1997. Predicting and preparing for the collapse of the financial system was once considered the best world, which is unprecedented, therefore, Professor Fredmund Malik has advised and helped businesses such as: Volkswagen Group, Allianz Insurance Finance Group, Daimler Group, BMW Group... to grow even in adversity. Professor Fredmund Malik is the one who invented a technology that allows the consensus (Syntegration®) of many people at the same time to come up with creative, feasible solutions in the fastest way, surpassing all conventional methods thanks to its efficiency. This technology has been named after him and registered for intellectual property in Europe and around the world.
Discuss with Professor. Malik, some businesses have talked about the difficulties they often encounter in the process of implementing strategies. Typically, there is a conflict between set goals, a lack of resources or resistance from corporate culture. However, by innovating thinking and appropriate approaches, those barriers can be completely overcome.
Sharing experiences and practices of "overcoming the storm" with "new style" strategies, which is the application of Malik Synchronization (exclusive technology of Malik Institute, Switzerland, allowing synchronization and integration of intelligence and emotions of many people at the same time to solve all organizational problems in the fastest and most accurate way), Mr. Van Tien Thanh - General Director of PetroVietnam Fertilizer Joint Stock Company Ca Mau (PVCFC) said: “PVCFC is the first enterprise in the Oil and Gas industry to apply Malik Synchronization to find a set of synchronous solutions to adapt to the VUCA environment with many fluctuations in the 21st century. PVCFC has chosen this world-leading advanced technology to adjust and perfect the Development Strategy to 2035, vision 2045 in the context of an unstable world economy, strong impact of geopolitical conflicts, climate change, emission reduction policies and strong shifts in energy and technology”.
PVCFC has selected a team of key staff to coordinate with SLEADER to organize a very effective Joint Conference. From there, there was a high consensus and 6 key, long-term strategic pillars were selected (adding 3 new strategic pillars compared to the strategy being implemented in the 2021-2025 phase).
According to Mr. Van Tien Thanh, Malik Synergy was first tested with PVCFC, but by fully exploiting collective intelligence and democratic unity throughout the system, PVCFC can continue to apply Synchrony for other major issues of the Company in the future. Up to now, PVCFC has taken quite solid implementation steps such as: Investing in the production of industrial gases and chemicals based on existing technology platforms; Investing in a warehouse system in the target market, implementing M&A of the NPK factory with a capacity of 360 thousand tons/year by signing an agreement with TKG Taekwang & Huchemes Group (Korea) on approval of capital transfer contributed at Han Viet Fertilizer Company Limited (KVF).
From a person who faced many difficulties and storms in business, Mr. Tran Van Le has now become a leading CEO in the field of industrial fans. Mr. Tran Van Le is very pleased with Professor Malik's strategic approach, because the successes of Phuong Linh Mechanical Electrical Production and Trading Co., Ltd. today come from strategic rules as well as Control tools have been specifically explained in the publication: "Strategy - Orientation in a complex new world", published by Dr. Duong Thu translated into Vietnamese and published in 2023. Phuong Linh took the right actions at the crossroads of the market, even though she did not know what was ahead.
Therefore, more than 10 years ago, Phuong Linh's leaders synchronously invested in European machinery and technology to produce high quality industrial fans, with competitive prices compared to imported products.
Phuong Linh's success comes from always considering bringing value to customers first. “Always understand customer needs; At the same time, we must stick to customers who have needs and liquidity, must pay "fresh money, real rice", Mr. Tran Van Le shared the basic secret to overcome all types of storms, including liquidity storms - which are threatening threatens the survival of many businesses today.
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