Leading messaging platforms in Vietnam

According to the report, in the category of “Messaging platforms”, by the end of the second quarter of 2024, Zalo is leading with a usage rate of 82%, quite far behind other platforms in terms of usage rate. This continues to strengthen the position of Zalo - the most popular and favorite messaging application in Vietnam.

Zalo also maintained its position as the top favorite platform with all three user generation groups: GenX, GenY and GenZ with outstanding rates. This is the 15th consecutive quarter that Zalo has achieved this ranking since 2020 - a milestone marking Zalo's transformation into the most popular messaging app in Vietnam.

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Zalo has a usage rate of 82% and leads messaging platforms. Photo: Decision Lab

In terms of popularity, Zalo is also leading the platforms with a popularity rate of 56%. While the popularity of other platforms is showing signs of decline, this rate on Zalo is growing positively, up 4% compared to the first quarter of 2024.

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Zalo is a messaging platform that is preferred by 56% of users. Photo: Decision Lab

Serving the diverse needs of user generations

The “made in Vietnam” messaging app also leads in popularity among multi-generational users: Gen X, Gen Y and Gen Z; showing clear growth compared to Q1/2024 across all user groups.

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Zalo is the most loved by all generations of users. Photo: Zalo

According to Decision Lab, Zalo's continuous holding of the top 1 messaging application position also shows its serious investment and sustainable development vision. As the leading messaging platform for many years, Zalo constantly researches and launches new features to serve diverse needs.

In the face of the wave of artificial intelligence (AI), Zalo also added a series of features to help users entertain, serve work and support business such as: AI Avatar, AI Sticker, voice message composition (dictation), voice-to-text, text-to-speech... According to Zalo's estimates, these features on Zalo have attracted over 10 million users and will continue to grow in the coming time.

VNG's annual financial report said that by the end of 2023, Zalo had more than 76 million regular users, an increase of 3 million compared to the same period last year. The number of messages sent on this platform also increased by 11%, reaching 1.84 billion messages per day.

“In 2023, Vietnam's population will be 100.3 million people (according to the General Statistics Office). Thus, it is estimated that the number of Zalo users accounts for about 75% of Vietnam's population. If we compare the total number of Internet users in Vietnam with about 78.44 million people (according to the report "Digital in Vietnam 2024", released by We are social and Melwater), it is estimated that 97% of Internet users in Vietnam use Zalo," said a Zalo representative.

Bich Dao