Promoting consumption of Thanh Ha litchi and agricultural products with foreign enterprises

Export markets are expanded to many countries.

The conference was organized by the Department of Industry and Trade of Hai Duong province in coordination with the Trade Promotion Agency ( Ministry of Industry and Trade ) and the People's Committee of Thanh Ha district.

Conference on promoting the consumption of Thanh Ha litchi and Hai Duong agricultural products with Vietnamese Trade Offices and foreign enterprises

Ms. Vu Thi Kim Phuong, Deputy Director of the Department of Industry and Trade of Hai Duong province, said that Hai Duong province is located in the Northern key economic region, with a diverse transportation system, convenient for trade and economic development. Hai Duong is considered a locality with potential for agricultural economic development with diverse, rich, high-quality and high-yield agricultural products.

The province currently has over 60% of agricultural land, fertile land and over 70% of the population lives in rural areas. Every year, the province produces about 750,000 tons of rice, 900,000 tons of vegetables and tubers of all kinds, 300,000 tons of fruit and about 200,000 tons of meat, poultry and seafood.

Most of the province's agricultural products have been promoted to apply scientific and technological advances, digital transformation, granting of growing area codes, granting of Vietgap, Globalgap, OCOP certification, traceability; forming a chain linkage model. Many products are exported in large quantities, the export market has been expanded to many countries, including high-end markets such as Europe, the US, Japan, Korea... bringing high economic value.

Thanh Ha litchi was grown about 200 years ago in Thuy Lam village, Thanh Son commune, Thanh Ha district, Hai Duong province. Thanh Ha litchi has become a famous specialty of Hai Duong and the land of the Eastern civilization.

Thanh Ha litchi is grown on the banks of the Huong River, an area with rich alluvial soil; therefore, Thanh Ha litchi always has a difference and quality advantage that litchi grown in other localities do not have.

In 2007, Thanh Ha litchi was granted a Certificate of Geographical Indication by the Department of Intellectual Property (Ministry of Science and Technology). This is the standard and premise for Thanh Ha litchi of Hai Duong to reach out to the world market.

Over the years, lychee has always had an important position in the agricultural production structure of Hai Duong province; accounting for 10% of the production value of the crop industry. In recent years, lychee has increasingly affirmed its value and brand and is one of the eight key agricultural products of the province; planned for concentrated commodity production, applying scientific and technological advances in production to create lychees with high quality, high yield, beautiful appearance, and scattered harvests have contributed to increasing the value and brand of Thanh Ha lychees of Hai Duong.

Currently, the province maintains a lychee growing area of ​​8,850 hectares; including 2,700 hectares of early lychee and 6,150 hectares of main-season lychee; yielding about 55,000-60,000 tons/year. 100% of the area is produced according to VietGAP and GolobalGAP safety standards to serve domestic consumption and export to markets such as China, Korea, Malaysia, Taiwan, ASEAN countries and the Middle East.

In particular, Thanh Ha litchi from Hai Duong has been exported to a number of high-end markets such as the US, Australia, Japan, UK, EU countries, etc. Of which, the supply to other provinces (Hanoi, Ho Chi Minh City and some other provinces) is about 20,000 tons on average; exported to China is about 15,000 tons.

Trade promotion "bridges" for businesses

Along with developing production in the direction of goods, concentration, specialization; applying scientific and technical advances; diversifying product types..., Hai Duong province always pays attention to trade promotion work, searching for and expanding the market for consumption and export of agricultural products of the province; including lychee.

Continuously for 3 years (2021 to 2023), the Provincial People's Committee has coordinated with the Ministry of Industry and Trade, the Ministry of Agriculture and Rural Development to organize 3 important trade promotion events such as: Lychee Trade Promotion Conference; Lychee Garden Opening Ceremony; Bringing lychee on domestic and international flights; Attending international trade and investment promotion events in Japan, UK, France, Belgium, USA, Australia and New Zealand... thereby contributing to enhancing the value and brand of Thanh Ha lychee in particular, Hai Duong agricultural products in general in the domestic and world markets; promoting linkage, consumption and expanding export markets.

"The trade promotion activities, connecting the domestic market with foreign markets of the Trade Promotion Agency as well as Vietnamese Trade Offices abroad play a very important role, through bridging the gap for Hai Duong export enterprises in particular, and Vietnam in general, to access foreign markets" - Ms. Vu Thi Kim Phuong emphasized/

Through this, businesses can quickly grasp policies, tax rates, and technical trade barriers in host countries to transfer back to the country, thereby promptly disseminating them to businesses for understanding.

Trade Counselors are also the ones who convey information about potential and strong products of Vietnamese enterprises that can be exported to that market, acting as a "bridge" for buyers and sellers to meet each other, through fairs, trade promotion programs or bilateral and multilateral contacts...

To actively support businesses, Hai Duong farmers seek and expand markets for consumption and export of lychees as well as other agricultural products. Maintain and expand distribution networks; stabilize consumption and export markets; expand international cooperation, develop production and business, and enhance competitiveness for products and businesses.

At the conference, the Department of Industry and Trade of Hai Duong province thanked the Trade Promotion Agency (Ministry of Industry and Trade) for always paying attention, coordinating, and helping Hai Duong province in connecting the organization of the Conference with Vietnamese Trade Offices and foreign enterprises for Thanh Ha litchi and agricultural products of the province; Vietnamese Trade Offices abroad actively attended this Conference and provided information on the foreign market situation, regulations on import and export of litchi and agricultural products, etc.

In the coming time, Hai Duong province hopes to continue to receive more attention, coordination and support from the Trade Promotion Agency, Departments, Divisions and Institutes of the Ministry of Industry and Trade; Vietnamese Trade Offices abroad in supporting the propaganda, introduction and promotion of Thanh Ha litchi and Hai Duong agricultural products abroad; connecting Hai Duong enterprises with foreign enterprises; promoting linkage, consumption and expanding export markets...

Hai Duong Provincial People's Committee commits to creating the best conditions for units and enterprises to meet, discuss and sign economic contracts in the spirit of mutual benefit for all parties....

Source: https://congthuong.vn/hai-duong-xuc-tien-tieu-thu-vai-thieu-thanh-ha-va-nong-san-voi-cac-doanh-nghiep-nuoc-ngoai-319136.html