Trade promotion - bringing "supply" closer to "demand"

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Accordingly, to create effective connections between suppliers and exporting enterprises, Yen Bai province has built a connection network including business support centers and trade exhibitions and trade connection conferences. These events not only provide direct opportunities for exporting enterprises to find reputable local suppliers but also create an environment for sharing experiences and knowledge among stakeholders.

Yen Thanh Joint Stock Company, Yen Binh District specializes in manufacturing wood products, Bat Do bamboo shoots and Bat Do bamboo shoot varieties. Currently, the Company exports bamboo shoot products to Taiwan and Japan; wood products to Malaysia and Korea. In recent times, in addition to proactively seeking markets, the Company has participated in many trade connection conferences and product exhibitions hosted and connected by the Department of Industry and Trade.

Mr. Nguyen Duc Dung - Director of Yen Thanh Joint Stock Company said: "With each participation in the trade connection program, XTTM Company hopes that all of its products as well as local specialties will reach more consumers and connect with many export units. The memorandums of understanding between suppliers and retail and export enterprises are very meaningful to manufacturers like us."

In recent times, the Department of Industry and Trade and related units have actively supported the province's production units to promote product consumption, contributing to removing difficulties and boosting export growth through trade connection programs between suppliers and export enterprises and trade promotion organizations.

In 2024, the Department organized the province's booth to participate in the 21st ASEAN - China Trade Fair and the China - Vietnam Border Economic Trade and Tourism Fair; organized the province's booth to participate in the 2024 National Press Conference in Ho Chi Minh City; participated in the 33rd Vietnam International Trade Fair - Vietnam Expo 2024...

Along with that, the Department has connected and organized for 11 enterprises and cooperatives in the province to participate in a training course on business skills on a digital platform to develop brands and build images for enterprises and cooperatives; build a bilingual handbook introducing the potential strengths and trade promotion products of Yen Bai province in Vietnamese - English, Vietnamese - Japanese, Vietnamese - Korean, Vietnamese - Chinese; organize trade connection programs with the Vietnamese Trade Office system abroad and foreign enterprises online...

Through conferences, trade promotion, enterprises and cooperatives in the province have signed contracts and memorandums of understanding, from which Yen Bai enterprises' products have become known to many consumers. For example: Bao Hung High Quality Green Tea Cooperative and Phuong Nhung Private Enterprise have signed a contract to distribute Bao Hung green tea products; Tan Thinh Agricultural Service Cooperative, Yen Bai Forestry and Foodstuff Joint Stock Company and Hoang Que Van Yen Company Limited are connecting information with Yunnan General Technology Company Limited - China interested in turmeric starch, cassava starch and cinnamon bark products...

Mr. Jose Mestre - Purchasing Director of Central Retail Vietnam Group said: "Central Retail Group has actively accompanied businesses and cooperatives of Yen Bai in promoting consumption and promoting brands for the province's strong products. Many products are available at Big C Thang Long Supermarket such as: bamboo shoots, vermicelli, dried meat, fish cakes, fish floss... Central Retail Vietnam hopes to coordinate more closely with departments and branches to connect and support local businesses to bring products to consumers through the Group's modern retail system".

Supporting businesses and cooperatives in the province to participate in trade connection and trade promotion is an opportunity for businesses to bring "supply" closer to "demand"; promote image, brand, and product consumption for domestic and foreign markets, create a closed supply chain, aiming for sustainable and professional development.

Trade promotion programs, connecting trade between suppliers and exporting enterprises and trade promotion organizations are a practical solution, promoting enterprises in Yen Bai province to increase production, boost consumption of goods, introduce typical and potential local products to international trade promotion agencies, importers, purchasers, processors and exporters both domestically and internationally.

Hong Duyen

Source: https://baoyenbai.com.vn/12/349312/Xuc-tien-thuong-mai---dua-cung-gan-cau.aspx