Multi-channel trade promotion

Enterprises, cooperatives, and OCOP entities of Dong Nai participate in trade promotion at the 2025 Vietnam Outstanding Export Goods Fair. Photo: H. Quan

Most recently, at the end of March 2025, the 2025 Vietnam Outstanding Export Goods Fair took place in Ho Chi Minh City on the largest scale ever, creating conditions for Vietnamese enterprises, including enterprises in Dong Nai, to diversify trade promotion channels and connect with potential markets...

“Green - clean - digital” export

With more than 700 booths, this year's fair is the largest ever, focusing on key export industries such as: agricultural products, processed foods, seafood, textiles, handicrafts, industrial equipment and logistics... The fair brings together nearly 750 domestic enterprises and nearly 200 international buyers from more than 25 countries and territories.

The fair organizes booths of typical products of provinces and cities: Hanoi , Dong Nai, Lao Cai, Bac Giang, Hung Yen, Ninh Thuan, Long An, Tien Giang, Tra Vinh, Tay Ninh, Quang Nam, An Giang, Binh Duong...

In addition to the product display area, the fair also organizes many trade promotion activities, connecting Vietnamese enterprises with domestic and international buyers and distribution systems.

The 2025 Vietnam Outstanding Export Goods Fair also carries out many activities such as cross-border export trade via Amazon, Alibaba; online connection via live stream with KOL/KOC. At the same time, it creates conditions for Vietnamese products to access key markets such as: China, Korea, Japan, USA, Thailand, Singapore, Philippines, Malaysia, Middle East...

Vice Chairman of Ho Chi Minh City People's Committee Nguyen Van Dung shared that the 2025 Vietnam Outstanding Export Goods Fair focuses on the "green - clean - digital" export strategy, adapting to the requirements of the global market. This year's fair focuses on the following criteria: encouraging green exports, promoting the production and export of environmentally friendly products, promoting digital transformation in trade, optimizing e-commerce channels, etc.

The event is a practical bridge between Vietnamese enterprises and the global market, creating opportunities to expand partnerships, access new technologies and shape a sustainable direction for exports.

Director of CVC Trading, Service and Production Company Limited (Ben Cat City, Binh Duong Province) Tram Van Hue said that the company specializes in producing herbal teas with products meeting OCOP standards (One Commune One Product Program), typical rural industrial products. Through export connection fairs, the company hopes to expand its market, especially looking for partners to promote the export of Vietnamese branded products to potential markets.

Director of the Trade Promotion Agency (Ministry of Industry and Trade) VU BA PHU said that in the coming time, the Ministry of Industry and Trade will continue to support localities and the Vietnamese business community in market information work, act as a trade bridge, support in resolving difficulties and problems arising in the process of business and investment, and market expansion...

Help businesses find market information

Director of the Trade Promotion Agency (Ministry of Industry and Trade) Vu Ba Phu said that this activity aims to create conditions for Vietnamese enterprises to meet, share experiences, learn about market information, promote production, connect supply and demand of goods with export, import enterprises, distributors with countries around the world. At the same time, it opens a channel for interactive information exchange, connecting trade in a comprehensive, fast, multi-dimensional and truly effective manner...

The special feature of this year's fair is the addition of a digital exhibition format on an e-commerce platform, creating more space and opportunities for international trade and booths for innovative businesses.

Thereby, helping businesses increase brand awareness through digital media platforms; reaching the right target customers through live stream programs. At the same time, creating communication effects, boosting revenue through online and offline marketing campaigns.

Deputy Director in charge of Dong Nai Trade Promotion Center (Department of Industry and Trade) Nguyen Van Linh shared that Dong Nai delegation has 24 enterprises, cooperatives, OCOP entities participating in the fair with the province's common booth displaying the province's strengths, OCOP products, and typical rural industrial products.

“This fair is large-scale, giving Dong Nai businesses the opportunity to promote their products, reach key and potential export markets, and major distributors in the region. In particular, Dong Nai booths also organize live streams to sell and promote local products and specialties right at the fair,” Mr. Linh added.

Director of Quan Phat Group Trading Joint Stock Company (Thong Nhat District) Le Tran Xuan Thao said that through this fair, the company wants to promote and connect the company's honey products with customers and potential markets. In particular, the company focuses on connecting with partners and customers with the company's main product lines such as honeycomb, refined honey... with many trade connection activities both traditional and digital trade promotion channels.

Navy

Source: https://baodongnai.com.vn/kinh-te/202504/xuc-tien-thuong-mai-da-kenh-a8b2b3f/