Recently, the promotional videos for Bonmax joint pills (including character videos and photo videos) featuring Meritorious Artist Pham Cuong have caused a stir in public opinion. In the videos, he gives many compliments and affirms the "miraculous" effects of this product.

He also said that people with bone and joint problems only need to use Bonmax for 10 days to feel the effectiveness of reducing inflammation. Users of Bonmax will not experience dependence after treatment, have no side effects and have the ability to "destroy" all diseases related to bones and joints such as shoulder and neck pain, cervical vertebrae pain.

VTC News Online Newspaper reporter contacted Meritorious Artist Pham Cuong about this issue. The male artist said: "I refused many advertisements, including advertisements for milk products for people with diabetes. I haven't accepted them for a long time! I refused to meet, refused to meet, cooperate in the press, roles in movies, advertisements...".

In response to the advertising images circulating online, Meritorious Artist Pham Cuong said he would proactively contact the brand. "If we cannot resolve this, I will seek legal help," Meritorious Artist Pham Cuong added.

Previously, many famous people were called out for advertising multi-purpose milk products, exaggerating their effects, causing public outrage. Doan Quoc Dam and MC Hoang Linh were mentioned a lot because they appeared in a video advertising Cilonmum - a product in a chain of 573 fake milk brands.

On the evening of April 15, BTV Quang Minh apologized, took responsibility, and called this a "profound and somewhat bitter lesson". He said he did not avoid or blame. However, he affirmed that he never intended to take advantage of the audience's trust for personal gain. He admitted that he was careless in choosing the people he accompanied.

On the evening of April 16, actor Doan Quoc Dam apologized to consumers who accidentally watched the advertisement video and were affected by this unwanted incident.

"First of all, I would like to sincerely apologize to the Consumers who have suffered losses and impacts because they accidentally watched the advertising video for the brand's products with my appearance, when they did not fulfill their commitments to the law as well as to me from the beginning.

Although it was unintentional, as the person appearing in the video, I clearly understand my responsibility in providing transparency in this matter," Doan Quoc Dam expressed.

Doan Quoc Dam said that before accepting the advertisement, he was provided with all the legal documents from the brand by the agency (media company). His agreement to participate in filming the advertisement video was entirely based on his trust in these legal documents at that time. At the same time, he explained that the actor could not supervise the production line to ensure that the brand fulfilled its commitment.

Regarding his role, Doan Quoc Dam said he only introduces products according to the script agreed upon with the brand, without calling on or urging people to buy and use the product.

On April 15, the Food Safety Department, Ministry of Health, sent a document to the Department of Radio, Television and Electronic Information, and the Department of Grassroots Culture requesting coordination in managing food advertising related to the situation of celebrities advertising false information. The Department requested to inspect and handle advertising violations on social networks, especially those related to celebrities, and report the results for synthesis.

He also said that he has decided to terminate all advertising contracts for products related to dietary supplements and functional foods from the beginning of 2025. He wants to devote more of his attention to his professional work as well as his family life.

(According to VTC)

Source: https://vietnamnet.vn/xon-xao-quang-cao-thuoc-huy-diet-moi-benh-xuong-khop-nsut-pham-cuong-noi-gi-2392499.html