Queuing online, spending tens of millions to watch the show "Brother": A rare thirst for tickets?

(Dan Tri) - Experts say the performance industry and the fan trends of Vietnamese audiences have seen many bright spots in the phenomenon of fans flocking to buy tickets to see "Anh Trai" concerts.

More than 150,000 people race to get tickets for the concert "Brother overcomes thousands of obstacles"

Recently, the fever of hunting for tickets to the concert Anh trai vu ngan cong gai has caused social networks to explode. On November 12, when the program just opened ticket sales for the concert in Hanoi, the distribution channel system immediately crashed after only a few seconds. After the system was restored, there were more than 150,000 people "lining up online" and the tickets were sold out after 50 minutes. Ticketbox - the ticket distribution unit - said that in just the first minute of opening sales, the number of people accessing the channel reached 126,000 people. "If each person lined up 0.5m apart, this line would be about 63km long", Ticketbox gave a comparative figure. In total, in nearly an hour of opening ticket sales for the concert Anh trai vu ngan cong gai , the distribution channel received 8.3 million page views. These are impressive numbers that speak to the rare "thirst for tickets" of a domestic music program.

Artists of "Anh trai vu ngan cong gai" took photos with fans at the rehearsal of the concert in Ho Chi Minh City on October 19 (Photo: Organizing Committee).

Sharing with Dan Tri reporter, audience member Vu Thanh Huyen (27 years old, HCMC) said that she and her group of friends had prepared to hunt for tickets to the concert "Anh trai dua ngan truc thorn" but in the end failed. "I prepared a phone, a laptop, waiting for my turn to buy tickets, but the system crashed. When I was able to access it again, there were tens of thousands of people in line ahead of me. A few minutes later, the tickets were sold out. Having missed this time, I just hope the organizers will have more concerts," Huyen said. Previously, on November 7, when the concert " Anh trai say hi" opened ticket sales for the concert in Hanoi, the situation of rushing to hunt for tickets, waiting in line and selling out after a short time also happened. According to Dan Tri reporter's records, the ticket prices for "Anh trai" concerts range from 500,000 VND to 10 million VND. Immediately after the two concerts Anh trai say hi and Anh trai vuon ngan chong gai in Hanoi sold out on the distribution channel, the "black market ticket" market was bustling with many offers, in which ticket prices were pushed up many times. For example, Cat1 tickets for the concert Anh trai say hi were originally priced at 900,000 VND, but black market ticket sellers were selling them for 3.5 million VND. Ginger jam tickets for Anh trai vuon ngan chong gai were originally priced at 1.2 million VND, but some people were "asking" the price up to 10 million VND.

Black market ticket sellers push ticket prices many times higher to meet fans' "ticket thirst" (Photo: Screenshot).

On social networks, the group "Pass and exchange tickets for Anh trai vu ngan chong gai - Anh trai say hi" has nearly 69,000 members, with dozens of posts every day about "tickets looking for people, people looking for tickets" or sharing experiences of trading "black market tickets". While some audiences are hesitant and afraid of being scammed when hunting for tickets outside, there are still many fans willing to spend large sums of money to find a source to transfer tickets. Audience member Tran Huong Thao (30 years old, HCMC) said she needs to find 2 tickets for the concert Anh trai vu ngan chong gai: "At the age of 30, I cannot stand and watch a concert for 4-5 hours. I can spend 5 million/ticket for Dinh Noc, Kich Tran (original price 3.5 million VND - PV), 4 million/ticket for Bay Phap Phoi (original price 2.5 million VND - PV), 3 million/ticket for Tinh Hoa, Sao Sang (original price 2 million VND) as long as the transaction is reputable". There have been many cases of audiences being scammed when buying tickets online. On the ticket exchange group, audience member Tran Ngoc Trang (Hanoi) shared the story of being scammed out of 14.6 million VND when depositing to buy 6 tickets for the concert Anh trai vu ngan cong thorn . "After transferring the transaction money, the seller blocked my phone number and Facebook account," Trang said. In the face of the chaotic situation of the black market and ticket transfers, audiences of the "Anh trai" concerts believe that fans should look for reputable ticket exchange sources and not help scammers profit.

Vietnamese audiences no longer "love foreign things"?

The fever of hunting for tickets to the "Anh trai" concerts in Hanoi and before that, the concerts in Ho Chi Minh City was considered by audiences and experts to be a bright spot in the domestic music market. Previously, the phenomenon of hundreds of thousands of people lining up to buy tickets online, rushing to hunt for tickets to concerts in Vietnam often happened with international artists, typically the Korean group Blackpink with 2 concerts in Hanoi in July 2023. The record numbers when opening ticket sales for the concerts Anh trai vu ngan cong gai, Anh trai say hi... were even considered to surpass Vpop names such as Ha Anh Tuan, My Tam...

Audience cheering at the music night "Anh trai say hi" on October 19 in Ho Chi Minh City (Photo: Organizer).

Recently, a concert gathering many Korean stars scheduled to be held on November 16 and 17 at My Dinh Stadium had to be canceled due to low ticket sales, and the organizers had to refund the money to the audience. The fact that the Korean star concert was "sold out" while the "Vietnamese brother" concert was sought after by the audience made netizens believe that the music market in Vietnam has shifted. Some opinions on social networks: "Holding the same concert at My Dinh Stadium, the Anh trai say hi concert sold out, while the concert with members of Super Junior, Apink, Highlight... was sluggish. Maybe this will be the time for the change of throne between Vpop and Kpop"; "I used to watch many Korean star concerts, and was fascinated by the international "idol chasing" culture, but now I realize that domestic music and singers are just as attractive as international ones"....

Kpop groups such as Highlight, Apink... are scheduled to perform at My Dinh Stadium on November 16-17, but the show "sold out" and had to be canceled (Photo: Instagram). Sharing with Dan Tri reporters, many experts said that singers, music and the quality of concert organization in Vietnam have now improved in quality, creating values ​​to connect with the audience. Therefore, the trend of fans "no longer favoring foreign products", willing to spend money, and flocking to buy tickets for domestic music shows is increasing. Expert Hong Quang Minh said: "If Vietnamese artists can build a solid audience community, fandom will not stop at just one night of music but will develop into a positive cultural movement," said Mr. Minh. Mr. Hoang Huy Thinh - founder of the Co Dong music website, an information channel about culture and indie music in Vietnam - said that the recent concerts attracting tens of thousands of viewers are a positive signal and wave for the Vietnamese music market. "It's been a long time since Vietnam has had this wave again. Many years ago, with generations of veteran divas and divos like Tan Minh, Ha Tran, Hong Nhung, Thanh Lam, the fan community still only stopped at enjoying it on television. The phrase "following idols" originated from the Kpop wave and was once met with many conflicting, even extreme opinions. But today, the story of "Vietnamese fans following Vietnamese idols" creates very good values, arousing national identity, like the story of Vietnamese people using Vietnamese products," Mr. Thinh shared.

Vietnamese singers today have many strengths in appearance, style, and ability to interact with fans (Photo: Hai Long).

To not just be a "quick fix"

Experts say that the programs Anh trai vu ngan cong gai, Anh trai say hi... have many factors that attract audiences. Therefore, when the game show ends its broadcast, the production team has an advantage in organizing music nights, taking advantage of the rare explosive effect. Media expert Ngo Ba Luc shared: "Vietnamese music is on the rise, that's the truth. Vietnam's music performance industry is being supported and admired by domestic audiences." According to Mr. Ngo Ba Luc, VIP tickets for the "Anh trai" music nights range from 8 million VND to 10 million VND, which is quite expensive, equivalent to many shows of world stars who have come to Vietnam, but are still sought after by a large audience. "The performances are extremely elaborately staged, the stage and sound and lighting are extremely magnificent and creative when using the most advanced technological effects today. Regarding the quality of the artists, whether they are famous singers or new to the profession, the "older brothers" of the two programs are all talented, have attractive appearances and stories. It is the stories and moments behind the scenes that are the hottest content, contributing to the show's massive effect", expert Ngo Ba Luc commented.

A performance in the final round of "Anh trai say hi" (Photo: Hai Long).

According to Mr. Ngo Ba Luc, the performance market in Vietnam has been raised to a new level thanks to the above programs, growing strongly, not inferior to countries with strongly developed performance industries such as Korea, China, etc. "Hopefully, with the momentum, the program production companies will continue to create new shows to develop the entertainment industry in Vietnam in a more professional and stronger way," the expert said. Expert Hong Quang Minh said that this is a "golden time" for production crews and artists to build their brands and consolidate their positions in the hearts of Vietnamese audiences. "It takes careful preparation and smart marketing strategies to create not only quality performances but also memorable experiences for the audience. Consider it a strong communication campaign, if done well, it will not only bring profits but also consolidate the position of artists in the hearts of the audience," said Mr. Minh.

The fever of "Anh trai vu ngan cong gai" and "Anh trai say hi" is a golden opportunity for the Vietnamese performance industry to develop (Photo: Organizing Committee).

Expert Hoang Huy Thinh commented that the enjoyment and entertainment trends of Vietnamese audiences are increasingly improving. "Now, audiences have many choices. For example, on November 10, in Hanoi alone, there were 4 different music events . I hope that from entertainment music to traditional culture or other types of stage art will also develop, contributing to stimulating tourism for the country," said Mr. Thinh. In response to a question from Dan Tri reporter about the trend of Vietnamese fans "returning" to Vietnamese music, Vietnamese idols and the opportunity for "Vpop to usurp Kpop" at home, Mr. Thinh responded: "I really hope this trend happens and continues to spread. Vietnamese artists today not only perform well domestically but can completely gain a foothold in neighboring music markets. However, in terms of long-term and sustainability, I dare not confirm. When the trend of "Anh trai" music nights cools down, let's wait and see if the Vietnamese performance market will repeat the phenomenon of competing to buy tickets and enthusiastic Vietnamese fans like recently." Experts say that Vietnamese audiences today have the ability to research, filter information and calculate. When international idols come to Vietnam to perform, if they like it, they will still find a way to watch. "For example, 2NE1 will have 2 shows in Ho Chi Minh City soon, I am sure fans will prepare money and wait for the day of ticket sales to hunt for tickets," Mr. Thinh said.

Dantri.com.vn

Source: https://dantri.com.vn/giai-tri/xep-hang-online-chi-chuc-trieu-xem-show-anh-trai-con-khat-ve-hiem-co-20241117103735641.htm