Build new tourism products to attract visitors

In 2024, Thanh Hoa province aims to welcome 13.8 million visitors, with total tourism revenue reaching VND 32,387 billion. This is a significant number when the tourism industry of the whole country in general and Thanh Hoa in particular is still facing many difficulties. Accordingly, prioritizing the development of new tourism products continues to be identified as one of the key solutions to achieve the set goals.

Build new tourism products to attract visitors Nghi Son - Me Island (Nghi Son) tourist route attracts tourists when coming to Thanh land.

In recent years, Thanh Hoa tourism industry has constantly created, innovated and perfected the province's three main product lines including sea tourism, cultural tourism and community eco-tourism. In addition, many new tourism products and services have been developed, put into operation and served tourists such as Sea Square, water music performance, walking street, night market, street art performances, mural village (Sam Son city); Nghi Son - Me island tourism route, experiential tourism (Nghi Son); Hai Tien - Ne island waterway tourism route, paragliding (Hoang Hoa); farm tourism, camping - glamping in Thanh Hoa city and Quang Xuong, Dong Son, Yen Dinh districts... In particular, in 2023, Thanh Hoa tourism was quite successful with event tourism products. The successful organization of more than 70 cultural, sports and tourism events has attracted a large number of tourists to some tourist areas and spots of the province throughout the four seasons, contributing to reducing seasonality - which has been a limitation of Thanh Hoa tourism over the past time.

Along with that, Thanh Hoa province has "joined hands" with localities nationwide to develop new inter-regional tourism products. These include the special tour packages "Three localities - One destination, many experiences" connecting Thanh Hoa - Nghe An - Ha Tinh; "One journey - Four localities - Many experiences" connecting Ninh Binh - Thanh Hoa - Nghe An - Ha Tinh"; "Journey through ancient Vietnamese capitals" connecting Phuong Hoang Trung Do (Nghe An), Ho Dynasty Citadel (Thanh Hoa), Hoa Lu (Ninh Binh), Hung Temple (Phu Tho) and Thang Long Imperial Citadel (Hanoi); "Back to the heritage land of Ninh Binh - Thanh Hoa"...

At the conference to announce the tourism stimulus program and consult on perfecting the product "Thanh Hoa Tourism - Four Seasons of Fragrance" held in March 2024, many domestic travel businesses said that Thanh Hoa tourism is increasingly affirming its attraction to tourists thanks to the development of new tourism products. At the same time, it was pointed out that while in the past, tours connecting visitors to Thanh Hoa mainly focused on exploiting sea tourism products, in recent years, cultural, historical, spiritual or community eco-tourism tours have been widely welcomed by tourists. In particular, Thanh Hoa is one of the localities that "updates" the fastest new tourism trends such as camping - glamping, healing tourism, resort tourism combined with health care, etc.

Speaking at the event, Deputy Director of the National Tourism Administration Nguyen Le Phuc emphasized: In recent years, Thanh Hoa has been one of the localities with many priority policies focusing on tourism development. Thanks to that, Thanh Hoa tourism has developed strongly in both quantity and quality in the North Central region, becoming a bright spot on the tourism map of Vietnam. Thanh Hoa tourism products and services are increasingly diverse and rich. In the coming time, the province needs to continue to improve existing tourism products and develop new high-quality tourism products, focusing on the experience for tourists. Along with that, promote linkages with key tourism destinations such as Hanoi, Ho Chi Minh City... and some neighboring provinces and cities to promote the development of new tourism products, with linkages to attract domestic and international tourists.

Promoting the achieved results, in 2024, Thanh Hoa tourism industry has been focusing on renewing existing products, while adding new services and products. It is expected that in April, the Department of Culture, Sports and Tourism will coordinate with relevant units and a team of experts to conduct surveys and develop adventure tourism products in Ba Thuoc, Quan Hoa and Thuong Xuan districts to soon put them into operation to serve tourists. In addition, the province continues to maintain and develop event tourism products, with 145 cultural, sports and tourism events to be held at tourist areas and spots in the province. Striving to successfully complete the tourism development goals in 2024 and by 2025 Thanh Hoa will be among the localities with developed tourism industries in the country.

Article and photos: Le Anh

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