Building tourism products to increase visitors' length of stay

Along with focusing on promotion, advertising, and improving service quality, Thanh Hoa tourism industry is making efforts to develop diverse tourism products to extend tourists' stay.

Art program at Phan Chu Trinh walking street (Thanh Hoa city).

In recent years, Pu Luong Boutique Garden accommodation in Don village, Thanh Lam commune (Ba Thuoc) has been a popular destination for domestic and foreign tourists to visit and stay.

Mr. Nguyen Tien Dat, the facility manager, said: "Our point of view when starting tourism activities is that in addition to improving the quality of services to best serve the needs of tourists, we must build attractive and diverse tourism products to extend the length of stay and increase the spending capacity of tourists. Therefore, in recent times, we have constantly strived to innovate tourism products, build a variety of tours and routes. Among them, there are many tours that are attracting tourists such as the tour "Half a day hiking, chatting and visiting local farms".

With this tour, visitors will depart from Pu Luong Boutique Garden to Chieng Lau village (Ban Cong commune) - a place that still preserves traditional farming methods and ancient water wheels that are still used by locals today. Then, visitors will start a 4km scenic walk around the village. Next, visitors will go to Cham stream (Ban Cong commune) to experience bamboo rafting with calm water, surrounded by lush forests, rice fields and unique stilt houses. Finally, enjoy a delicious lunch right on the boat.

In addition, there are tours such as "Half-day hiking, chatting and visiting local farms", "Hiking, rafting and exploring culture in Pu Luong", "Full day immersed in Pu Luong". With these tours, visitors will be able to leisurely walk along the trails of Pu Luong, which has extremely beautiful natural landscapes, terraced fields, undulating hills and lush vegetation, participating in some activities such as bamboo bridges, bicycles, buffalo carts, rafting... Thanks to the diverse design of tour programs, the accommodation has recently attracted a large number of visitors to visit and experience, especially foreign visitors, and the length of stay of visitors is also longer than before.

In recent times, many localities in the province have quickly “renewed” themselves with a series of night tourism products to “keep” tourists staying longer. The most typical examples are Phan Chu Trinh walking street and Lam Son Square cultural space (abbreviated as Phan Chu Trinh walking street, Thanh Hoa city).

Opened and put into operation at the end of June 2024, Phan Chu Trinh walking street is becoming a destination attracting a large number of people and tourists every weekend. Coming here, visitors will be able to immerse themselves in cultural activities, music performances, fashion shows, folk performances and street art, visit and shop for traditional handicrafts, gemstones, feng shui stones... and OCOP products or enjoy attractive dishes and drinks.

It can be seen that, in addition to traditional tourism products with strengths such as sea tourism, community eco-tourism, cultural, historical, spiritual tourism, etc., Thanh Hoa is also the leading locality in "updating" the fastest new tourism trends such as camping - glamping, "healing" tourism, resort tourism combined with health care, adventure tourism, etc. suitable for each season of the year and each tourist target. At the same time, the tourism industry of the province has also promoted the connection between regions and localities across the country to create attractiveness as well as increase the length of stay of tourists. Including special tour packages such as: "Three localities - One destination, many experiences" connecting Thanh Hoa - Nghe An - Ha Tinh; "Journey through ancient Vietnamese capitals" connecting Phuong Hoang Trung Do (Nghe An), Thanh Nha Ho (Thanh Hoa), Hoa Lu (Ninh Binh), Hung Temple (Phu Tho) and Thang Long Imperial Citadel (Hanoi)...

Thanks to its flexibility and creativity in developing diverse tourism products, Thanh Hoa has become a popular destination for domestic and international tourists in recent years. Revenue from tourism activities is increasing, thereby contributing to promoting socio-economic development.

Article and photos: Nguyen Dat

Source: https://baothanhhoa.vn/xay-dung-san-pham-du-lich-gia-tang-thoi-gian-luu-tru-cua-du-khach-227319.htm