Building brand value plays an important role in the business activities of enterprises. Because the brand is the proof of the reputation of the enterprise in general and the enterprise's products in particular, helping to attract customers, investors and partners, thereby becoming the most valuable asset of the enterprise. In Thanh Hoa, in recent times, many enterprises have focused on building and developing brands, considering this the key to increasing the value of products as well as the value of the enterprise. Thereby enhancing the competitiveness and affirming the position of the enterprise in the market.
Strict product packaging process at Tien Nong 3 Plant Nutrition Factory, Hoang Quy Commune (Hoang Hoa). Photo: Chi Pham
As a company operating in the field of supplying and transferring technological products such as elevators, air conditioners, smart electricity,... An Phat Equipment and Automation Joint Stock Company, Dong Huong Ward (Thanh Hoa City) always wants to bring customers quality products with comprehensive solutions and services. Therefore, during the 18 years of operation up to now, the company has always determined that brand building is the top priority.
Mr. Nguyen Duc Manh, Head of the company's Sales Department, shared: “For businesses, the most difficult thing is always building a brand. The brand is considered the "face" of the business. If customers do not know the main business field of a business when mentioning a business, it will be very difficult to raise the position of the business. Because in today's era, consumers are very interested in the image as well as the brand they choose to use. The more the business brand creates an impression in the hearts of customers, the higher the production and business efficiency. Understanding that, the company's board of directors has oriented the brand building based on 3 main factors: focusing on improving product quality, ensuring customer satisfaction and valuing and retaining talented human resources".
Thanks to that, in 2022, the electric elevator product of An Phat Equipment and Automation Joint Stock Company was honored to be in the top 10 typical products of Thanh Hoa province. This is a joint venture elevator line, with synchronous machinery components from famous foreign brands, quality managed according to ISO 9001:2015 standards. The product has been on the market since 2006, occupying 60% of the Thanh Hoa market and reaching many provinces and cities across the country. On average, more than 150 elevators are supplied to the market each year.
With over 40 years of experience in the agricultural sector, Sao Khue Trading Joint Stock Company (Dong Son) has been developing strongly in all three areas such as production and processing of safe rice products; production of safe food and provision of plant nutrition solutions for agricultural production. The brand and reputation of the enterprise are increasingly affirmed and have a certain position in the hearts of consumers nationwide. Mr. Nguyen Cong Duong, Deputy Director of the company, shared: "At Sao Khue, we always keep in mind that prestige affirms the brand, each product of Sao Khue is associated with the phrase "Prestige" to serve Vietnamese farmers and consumers. Thanks to that, the company has now succeeded in producing and trading 13 product lines to serve the diverse needs of consumers. Many rice products have been recognized as OCOP products of the province and other titles such as: Quy Huong golden sticky rice, Huong Thanh rice won the title of Vietnam Golden Agricultural Brand in 2020; Huong Thanh 2 rice was ranked as a 4-star OCOP product at the provincial level in 2022; Ngoc Pho rice was honored as one of the 10 typical products of Thanh Hoa province in 2022".
As one of the leading units in the production, trading and distribution of fertilizers, after nearly 30 years of establishment, Tien Nong Agricultural Industry Joint Stock Company has affirmed its brand and position in both domestic and foreign markets. Currently, Tien Nong always maintains its leading position in the fertilizer market in Vietnam and is one of the 10 largest NPK fertilizer manufacturers in the country. With 3 factories, an annual capacity of over 650,000 tons of products/year, the company's products are present in 54 provinces and cities nationwide and are exported to a number of countries such as Japan, Korea, Thailand, Laos, Cambodia... with annual revenue of up to thousands of billions of VND. To achieve this result, the company has constantly strived to improve product quality by innovating modern machinery and technology to bring the best products to the market. At the same time, focus on building unique packaging designs for consumers to easily identify. In addition, the company also has its own sales policies to help attract consumers and product distributors.
It can be said that positioning and building a brand is the core issue of every business, this is a journey that is calculated by years, not from one or two days. Therefore, to survive and develop, businesses need to build a sustainable brand. However, building a brand requires perseverance, continuity and constant innovation. Businesses need to have a strategy, constantly strive, change their thinking, promote research, improve the quality of products and services... Along with that, functional sectors and localities need to continue to promote propaganda and support businesses in building and developing their brands.
Chi Pham
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