On October 25, the WinMart retail system, in collaboration with the US Embassy in Hanoi and the Department of Agricultural Affairs, opened the “2024 Halloween Festival” at WinMart Thang Long. The event is part of a two-week campaign to promote American food on the occasion of Halloween, implemented by the US Embassy, the Department of Agricultural Affairs and WinMart.
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| “The Wonderful Halloween Festival 2024” takes place until November 6, 2024, available at more than 1,000 WinMart supermarkets and WinMart+/WiN stores in Hanoi, Quang Ninh, Bac Ninh, Hai Phong and Ho Chi Minh City. |
The opening ceremony of “The 2024 Halloween Festival” was held at WinMart Thang Long with the participation of the Charge d’Affaires of the US Embassy in Hanoi, Ms. Courtney Beale, and representatives of the US Department of Agriculture. In the Halloween-themed display space, WinMart customers were invited to explore and experience American products along with many special promotions.
More than 55 American agricultural and food products such as apples, grapes, beef, sauces, candies, nutritional drinks, dried nuts, jams, canned foods, cereals and many other items will be introduced to Vietnamese consumers on this occasion.
Mr. Ralph Bean, Agricultural Counselor, US Department of Agriculture said: “US agricultural products including fresh fruits and meat are becoming increasingly popular and favored in Vietnam due to their superior quality, safety, availability and diversity. This is the first time the promotion program is designed with a Halloween theme. We not only want to introduce US food ingredients but also want to promote American culture where Halloween is one of the most popular annual festivals.”
“ The partnership between the U.S. Department of Agriculture and WinMart will effectively promote safe, fresh, quality and healthy U.S. products ,” added Mr. Ralph Bean.
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Ms. Courtney Beale, Charge d'Affaires of the US Embassy in Hanoi, said: High-quality, stable supply and sustainable value of US food and beverages will help strengthen trade relations between the US and Vietnam. |
Speaking at the event, Ms. Courtney Beale - Charge d'Affaires of the US Embassy in Hanoi said that Vietnam is an important export market for US agricultural products. Since 2019, the export turnover of US consumer goods to Vietnam has reached an average of 985 million USD and is expected to grow further along with the dynamic development of Vietnam's retail industry.
“High-quality, stable supply and sustainable value of American food and beverages will help strengthen the trade relationship between the United States and Vietnam. This promotional campaign is part of many activities marking the first anniversary of the two countries upgrading their comprehensive strategic partnership,” Ms. Courtney Beale emphasized.
WinMart representative - Mr. Khuc Tien Ha also shared that this is the second consecutive year that WinMart has cooperated with the US Department of Agriculture and the US Embassy in Hanoi in the program to promote US food and agricultural products. Through this event, WinMart is committed to continuing to bring Vietnamese consumers products of superior quality, helping to meet the increasing demands of the market.
At the same time, this cooperation not only opens up opportunities for customers to access safe, fresh and sustainable food sources from the United States but also helps improve the shopping experience for customers.
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| Through this event, WinMart commits to continue bringing Vietnamese consumers products of superior quality, helping to meet the increasing demands of the market. |
In recent years, the US goods market in Vietnam has witnessed strong growth thanks to consumer demand. US foods and agricultural products, notable for their quality, freshness and variety, have won the trust of Vietnamese consumers.
Particularly at the WinMart/WinMart+/WiN supermarket and store system, the output of imported US goods in 2024 will increase slightly compared to 2023, thanks to the expansion of the supermarket and store system and increased shopping demand.
Notably, the volume of directly imported American grapes increased sharply by about 60% compared to the previous year, while American Gala apples also recorded a 37% increase. This reflects not only the increasing demand of consumers for high-quality products from the United States, but also WinMart's import promotion strategy, helping to diversify its product portfolio and meet customer needs.
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