WinCommerce posts profits for two consecutive months with strategy of creating value for consumers

WinMart with new shopping space combined with great promotion programs attracts the attention of consumers.

WiN Membership Program

In the past, retailers could dominate the market with only quality products, but today, this is not enough. To have a competitive advantage, retain old customers, attract new customers, good pricing policies and loyalty membership programs are indispensable.

In early 2023, WinCommerce introduced the WIN Membership program to the market with the initial goal of helping consumers shop for products at even more discounted prices. The WIN Membership program helps consumers save 20% on WinEco and MEATDeli products along with a catalog of hundreds of products and periodic promotional programs at supermarkets and stores.

WinMart offers vegetable products that meet the criteria of premium freshness.

WCM said that by the end of Q2/2024, WinCommerce's WiN Membership program will reach approximately 10 million members. The program's customer acquisition cost remains zero, and member basket values ​​are double that of non-members. On average, members shop four times per month.

According to Gallup research, loyalty members are willing to spend more on products and services, despite having many other options. They will return to make 32% more purchases and spend 46% more than other customers. As prices escalate, loyalty programs are increasingly popular with consumers because they save money on purchases and benefit from rewards programs and add-ons.

WinMart offers quality consumer products at reasonable prices.

Good pricing strategy for consumers

In parallel, programs within the "good price" strategy across the system are also continuously deployed by WCM. For example, on the occasion of National Day September 2 this year, WinMart supermarket system, WinMart+/WiN stores will deploy a series of "SUPER CHEAP PRICE" promotional programs to meet consumers' shopping needs. In addition, WinCommerce has also proactively cooperated with domestic and foreign brands to bring quality products, competitive prices, and increase incentives for consumers. Previously, in the first week of August, WinCommerce cooperated with Masan Consumer to organize "Chin-Su Chili Sauce Brand Week" at 3,673 supermarkets and stores across the system. During this time, customers can buy Chin-Su chili sauce products at a discount of up to 50% and receive a free 2m-high Chin-Su chili pepper with the order with the highest cumulative value of Chin-Su chili sauce at the point of sale.

O'lala chicken eggs at WinMart_WinMart+_WiN supermarket system and stores with many attractive promotions

One of the differences between WinCommerce and its competitors is the coordination and logistics role of Supra - a subsidiary of WinCommerce to optimize retail operations. This move marks an important step for the business when it officially enters the domestic logistics service.

Supra was established with the goal of serving the group's ecosystem, helping to save the most costs for consumers and partners. Currently, the Supra distribution center system consists of 10 warehouse clusters (including 6 dry warehouse clusters and 4 cold warehouse clusters). The output of goods delivered through the Supra distribution center system (Distribution Center or DC) accounts for about 60% of WinCommerce's total output of goods. Supra is deploying artificial intelligence (AI) technologies to automate and improve the accuracy of supply planning.

WinMart offers quality consumer products at reasonable prices.

Always maintaining 90% Vietnamese products in the entire system of nearly 3,700 supermarkets and stores, WinCommerce plays a bridge role to help domestic businesses and manufacturers bring high-quality products to more than 30 million customers each month. In particular, WCM has introduced WinEco clean vegetable products at reasonable prices to consumers throughout the system.

WinEco owns 14 farms with a total area of ​​over 3,000 hectares across the country, supplying over 3,000 tons of finished vegetables each month to over 3,600 supermarkets and WinMart/WinMart+/WiN stores. All products meet VietGAP, Organic and GlobalGAP standards when applying the Japanese self-growing process - a different production process when strictly implementing "3 controls" right from the production input and "4 no" at the product output. WinEco is currently a pioneer in providing clean agricultural products to the Vietnamese market for 8 consecutive years.

At Hi!Beauty, consumers can find beauty and care products from reputable brands at affordable prices.

Clean vegetable products from farm to table, applying high technology of WinEco is the strategic card that helps WCM gain the trust of consumers and plays the role of "leading product", attracting customers to shop.

Essentials are available at great prices at WinMart

WinCommerce is a solid foundation in Masan Group's journey to serve consumers. Through consumer-centric growth strategies, this enterprise promises to reap positive results thanks to the bustling year-end shopping season and "ride the wave" of retail market growth in the following years.

Abundant source of goods, promising to meet customers' consumption needs

In July, with minimart LFL revenue growth compared to June reaching 4%, WinCommerce continued to bring in net profit for the second consecutive month, showing the opportunity to significantly improve profit margins in the third quarter and start contributing to Masan Group's overall profit.

Welcoming the year-end shopping season, WinCommerce upgrades a series of new supermarkets

Source: https://baodantoc.vn/wincommerce-continued-in-two-months-with-the-strategy-to-create-value-for-consumers-1724835466681.htm