WiN Membership Program
In the past, retailers could dominate the market with only quality products, but today, this is not enough. To have a competitive advantage, retain old customers, and attract new customers, good pricing policies and loyalty programs are indispensable.
In early 2023, WinCommerce introduced the WIN Membership program to the market with the initial goal of helping consumers shop for products at even more discounted prices. The WIN Membership program helps consumers save 20% on WinEco and MEATDeli products along with a catalog of hundreds of products and periodic promotions at supermarkets and stores.
WCM said that WinCommerce’s WiN Membership program will reach approximately 10 million members by the end of Q2 2024. The program’s customer acquisition costs remain zero, and member basket values are double that of non-members. On average, members shop four times per month.
According to Gallup research, loyalty members are willing to spend more on products and services, despite having many other options. They are 32% more likely to return and spend 46% more than other customers. As prices rise, loyalty programs are becoming increasingly popular with consumers because they save money on purchases while also benefiting from rewards points and additional benefits.
Good price strategy for consumers
In parallel, programs within the "good price" strategy across the system are also continuously deployed by WCM. For example, on the occasion of National Day on September 2 this year, WinMart supermarket system, WinMart+/WiN stores will deploy a series of "SUPER CHEAP PRICE" promotional programs to meet consumers' shopping needs. In addition, WinCommerce has also proactively cooperated with domestic and foreign brands to bring quality products, compete on price, and increase incentives for consumers. Previously, in the first week of August, WinCommerce coordinated with Masan Consumer to organize "Chin-Su Chili Sauce Brand Week" at 3,673 supermarkets and stores across the system. During this time, customers can buy Chin-Su chili sauce products at a discount of up to 50% and receive a free 2m-high Chin-Su chili pepper with the order with the highest cumulative Chin-Su chili sauce value at the point of sale.
One of the differences between WinCommerce and its competitors is the coordination and warehousing role of Supra - a subsidiary of WinCommerce to optimize retail operations. This move marks an important step for the business when it officially enters the domestic logistics service.
Supra was established with the goal of serving the group's ecosystem, helping to save the most costs for consumers and partners. Currently, the Supra distribution center system consists of 10 warehouse clusters (including 6 dry warehouse clusters and 4 cold warehouse clusters). The output of goods delivered through the Supra distribution center system (DC) accounts for about 60% of WinCommerce's total output of goods. Supra is deploying artificial intelligence (AI) technologies to automate and improve the accuracy of supply planning.
Always maintaining 90% of Vietnamese products in the entire system of nearly 3,700 supermarkets and stores, WinCommerce plays a bridge role to help domestic businesses and manufacturers bring high-quality products to more than 30 million customers each month. In particular, WCM has introduced WinEco clean vegetable products at reasonable prices to consumers throughout the system.
WinEco owns 14 farms with a total area of over 3,000 hectares across the country, supplying over 3,000 tons of finished vegetables each month to over 3,600 supermarkets and WinMart/WinMart+/WiN stores. All products meet VietGAP, Organic and GlobalGAP standards when applying the Japanese self-growing process - a different production process when strictly implementing "3 controls" right from the production input and "4 no" at the product output. WinEco is currently a pioneer in providing clean agricultural products to the Vietnamese market for 8 consecutive years.
Clean vegetable products from farm to table, applying high technology of WinEco is a strategic card that helps WCM gain the trust of consumers and plays the role of "leading product", attracting customers to shop.
WinCommerce is a solid pillar in Masan Group's journey to serve consumers. Through consumer-centric growth strategies, this enterprise promises to reap positive results thanks to the bustling year-end shopping season and "ride the wave" of retail market growth in the following years.
In July, with minimart LFL revenue growth of 4% compared to June, WinCommerce continued to bring in net profit for the second consecutive month, showing the opportunity to significantly improve profit margins in the third quarter and begin to contribute to Masan Group's overall profit.
Source: https://baodantoc.vn/wincommerce-continues-in-two-months-with-chien-luoc-tao-gia-tri-cho-nguoi-tieu-dung-1724835466681.htm
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