WinCommerce accompanies Son La province to develop sustainable coffee supply

This is the first year that Son La province has organized the Son La Coffee Festival with the aim of honoring coffee production, processing and trading activities, while promoting the image and unique coffee culture of Son La province. The program was attended by Mr. Vuong Dinh Hue, Politburo member, Chairman of the National Assembly; senior representatives of relevant ministries, departments and branches; and distributors and retailers nationwide, including WinCommerce.

National Assembly Chairman Vuong Dinh Hue cuts the ribbon to inaugurate the Son La Coffee Processing Factory. Photo: WinCommerce

WinCommerce is currently the largest modern retail platform in Vietnam with more than 3,500 supermarkets and WinMart/WinMart+/WIN stores in 62 provinces and cities. With the leading scale of points of sale in the domestic market, as well as efforts to diversify retail models for each separate region, WinCommerce aims to strongly promote the consumption of goods in general and Son La brand coffee in particular, contributing to increasing the economic value of this industry as well as bringing Son La specialties more widely to consumers nationwide.

Mr. Nguyen Thanh Cong, Vice Chairman of Son La Provincial People's Committee, shared about the cooperative relationship with WinCommerce: “Son La Province highly appreciates the cooperative relationship with WinCommerce to supply the province's specialty agricultural products in general, and coffee in particular, to the retail chain. I believe that, with WinCommerce's experience, expertise, and large supermarket and store system, the two sides will cooperate extensively to bring pure Vietnamese, quality products closer to consumers; thereby enhancing the economic value of local agricultural products as well as contributing to the prosperity of Son La Province”.

Ms. Nguyen Thi Phuong, General Director of WinCommerce and Mr. Nguyen Nhu Hung, Chairman of the Board of Directors of Son La Coffee Processing Joint Stock Company. Photo: WinCommerce

According to the Memorandum of Understanding, WinCommerce will develop a survey, evaluation plan and coordinate with Son La Coffee Processing Joint Stock Company to complete the goods supply documents according to WinMart and WinMart+ standards; share experiences in developing quality and sustainable sources of goods, thereby contributing to the common goal of developing the value chain of Son La coffee products and brands.

Ms. Nguyen Thi Phuong, General Director of WinCommerce Company shared: “WinCommerce is committed to accompanying Son La province, developing Son La coffee products into the modern retail system, and bringing new experience values to a large number of consumers. Besides Son La, we are also cooperating with many localities across the country to sustainably develop the source of goods into the WinMart and WinMart+ systems, thereby contributing to ensuring the livelihoods of local people.”

Ms. Nguyen Thi Phuong, General Director of WinCommerce, spoke at the ceremony. Photo: WinCommerce

Son La Coffee Processing Joint Stock Company was established in May 2023 with the goal of bringing the "Son La Coffee" brand to the world market, and was approved by Son La province to build a coffee processing factory in July 2023. Currently, the Company owns 2 production lines: wet grinding technology using water saving, circulation and dry grinding technology, closed, dust filtering, with a total capacity of 50,000 tons of fresh coffee beans per year (equivalent to 12,500 tons of coffee beans/year).

WinCommcerce's cooperation with the Company in particular, and participation in the series of events of the Coffee Festival of Son La province in general, is one of many activities in the strategy of promoting the consumption of agricultural products and domestic goods from many localities nationwide of WinCommerce, thereby contributing to building a sustainable supply of goods, bringing quality products, "good prices" to consumers.

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