The interface change is part of the bank's digital transformation orientation, aiming to focus on customers. "The new website will bring customers interesting experiences, especially convenience and intuitiveness in receiving and searching for information according to their needs," said an Eximbank representative.
Designed with Eximbank's brand identity standards, the website has an intuitive interface, friendly to all customer segments using products and services. Accordingly, the website is designed so that users can cover all groups of outstanding products and services of Eximbank right on the main page. Support tools and utilities are scientifically arranged according to frequency of use and level of interest based on actual survey results on the behavior, psychology and desires of modern users.
In addition to the interface, this new product is also designed with concise content and user-friendly operations. The website structure allows Eximbank customers to flexibly choose to query in two directions: covering a group of products or accessing directly to specific products. At the same time, Eximbank also filters the information more, highlighting the main characteristics of each content and all the features that users need.
Technology application is also a highlight on the new website with improved access speed and support for multiple tapes. The website integrates many tools to personalize the experience on the platform.
Specifically, the “Search” tool helps optimize the support for searching for information by keywords for all content on the website. The “Add to favorites” feature makes it convenient for customers to find information for subsequent visits. The “I want” feature is prominently displayed in the quick access bar right on the home screen, providing visitors with suggestions for Eximbank products that suit each specific need.
In addition, the tools "Exchange rate", "Contact", "Calculate deposit and loan interest"... are intuitively designed, applying smart filters to support Eximbank customers' operations.
The bank representative said that in the near future, Eximbank's website will continue to be completed, upgraded and optimized to bring more convenience to customers.
"In addition to the new website, Eximbank is constantly improving and enhancing the quality of products and services and investing in developing modern technology systems to serve all user needs," the representative added.
Vinh Phu
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