Develop sales and marketing strategies that keep pace with sustainable trends.
In addition to focusing on environmental and social issues, businesses need to pay attention to sales and marketing aspects to meet ESG goals.
The concept of ESG (environment, social, and governance) has become a crucial foundation in shaping strategy, as businesses not only focus on profit but also pay attention to factors that positively impact the living environment, a just society, and prosperity.
ESG has become the standard for international business operations, a fundamental condition for establishing a position in global and local markets.
However, according to Mr. Le Quoc Vinh, Chairman of Le Bros: “When we talk about sustainability, we often associate it with environmental and social issues, but we believe its scope is much broader. And we also believe that sales, marketing, and communication, core aspects of management, are and will continue to play a crucial role in enabling a business to develop sustainably and contribute to creating a better world .”
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| Mr. Le Quoc Vinh, Chairman of Le Bros, shared this at a press conference held on September 19th in Hanoi . Photo: Nhung Bui. |
This year, the 8th National Sales and Marketing Congress (VSMCamp) and the High-Level Conference of Sales and Marketing Directors (CSMOSummit) will return, with the theme “FORWARD+ Sales and Marketing Strategies in the Era of Sustainable Development”.
As the Head of the Organizing Committee, Mr. Le Quoc Vinh stated that the series of events will revolve around 12 major themes, such as sustainable marketing strategies; sustainable sales and e-commerce strategies; green communication and social responsibility; technology and innovation in sustainable marketing; ESG and business ethics...
"In the context of sustainable development becoming an inevitable trend, the sales and marketing strategies of businesses must also adapt and innovate to meet the changing demands of the market and society," Mr. Le Quoc Vinh shared at the press conference before the event, held on September 19th.
The VSMCamp and CSMOSummit 2024 series of events is organized with the goal of not only helping businesses adapt to global trends, but also creating a competitive advantage, building strong brands, and creating long-term value for both businesses and society.
The event will be held over two days, November 22-23, 2024, at VinUni University, Hanoi. It is expected to bring together 60 leading speakers, scholars, and experts in marketing, communication, business, technology, and systems operations from both domestic and international backgrounds. Attendees will gain a multifaceted perspective on how the world has been and is applying sales, marketing, and communication solutions to support sustainable development strategies.
During the press conference, the Sales & Marketing Community for Sustainability (SM4S) was also officially launched. This initiative aims to bring together and support businesses that share a vision for a sustainable economy , while promoting business practices based on ESG standards.
Representatives from the first businesses to agree to the SM4S community charter signed a pledge to participate, collaborate, and support each other on the journey towards sustainable development.
Established in 2016, VSMCamp - National Sales & Marketing Congress and CSMOSummit - High-Level Conference of Sales & Marketing Directors is the largest annual 2-in-1 professional event in Vietnam. Each year, the event attracts over 1,500 participants from businesses, agencies, and academic, training, and strategic consulting firms.
Source: https://baodautu.vn/xay-dung-chien-strateg-sales-va-marketing-bat-kip-xu-huong-ben-vung-d225309.html
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