VPBank partners with CleverTap to revolutionize customer experience

VPBank, one of the largest private banks in Vietnam, has partnered with CleverTap, a comprehensive customer engagement platform, to better understand customer habits and needs, thereby providing personalized services…

VPBank partners with CleverTap.

With the support of Clever.AI toolkit integrating AI/ML from CleverTap, VPBank will be able to fully personalize interactions through multiple automation processes and customer journeys. This will bring a smooth, omnichannel registration and service experience, from opening an account to making the first transaction.

Thanks to CleverTap's customer insights, VPBank can identify high-potential users and provide relevant offers, maximizing customer lifetime value, and now VPBank can deploy campaigns targeting specific customer groups in real-time, improving engagement and optimizing costs.

“With CleverTap’s advanced omnichannel platform, personalizing and enhancing customer engagement has never been easier,” said Mai Vo, Director of CleverTap Vietnam. “This partnership not only demonstrates CleverTap’s ability to drive customer acquisition and retention, but also affirms VPBank’s leadership in bringing the Vietnamese banking industry into a new era.”

BINH LAM

Source: https://www.sggp.org.vn/vpbank-hop-tac-clevertap-de-cach-mang-hoa-trai-nghiem-khach-hang-post764109.html