VITM Hanoi 2025: Elevating Vietnam tourism through green destinations

The fair lasted from April 10-13 at the Hanoi International Exhibition Center ICE with the participation of 450 booths, 60 domestic and foreign tourism promotion agencies, 8 airlines, 16 countries and territories and more than 600 businesses.

Previously, VITM Hanoi 2024 with the theme "Vietnam Tourism Transforms Green for Sustainable Development" introduced new tourism trends, encouraging service and travel businesses to develop products, tours, and routes that are responsible for preserving the environment. Following this trend, this year, VITM announced and introduced typical green destinations in Vietnam, attractive and diverse green tourism products.

Speaking at the opening ceremony, Deputy Minister of Culture, Sports and Tourism Trinh Thi Thuy commented: "The theme of the fair demonstrates the high determination and great efforts of the association and Vietnamese tourism businesses in implementing the green transformation strategy, bringing our country's tourism industry to new heights."

Deputy Minister of Culture, Sports and Tourism Trinh Thi Thuy assessed that the theme of this year's fair demonstrates the high determination and great efforts of the association and Vietnamese tourism businesses in implementing the green transformation strategy.

Over the years, the tourism industry has always received close attention and direction from the Party and the State. The policies and guidelines issued have created conditions for the entire industry to gradually recover and develop. In particular, Directive No. 08/CT-TTg dated February 23, 2024 of the Prime Minister on "comprehensive, rapid and sustainable tourism development in the coming time" has been strongly implemented and achieved many impressive results.

"The efforts of tourism businesses in overcoming difficulties, developing workforce, expanding markets, building new products, and promoting have helped businesses recover and grow strongly. The number of domestic tourists in 2024 far exceeded that of 2019. The number of international visitors grew at the fastest rate in the region, reaching a record level in 2019. Especially in the first quarter of 2025, international visitors to Vietnam reached over 6 million, an increase of 29.6% over the same period last year, the highest level ever," Deputy Minister Trinh Thi Thuy emphasized.

Many special art performances were performed at the opening ceremony of VITM Fair 2025.

However, the tourism industry still faces many difficulties and challenges. Tourism infrastructure is not really complete. Coordination between relevant parties and linkages between localities are still ineffective. This reality leads to the low competitiveness of Vietnamese brands on the world tourism map.

According to Deputy Minister Trinh Thi Thuy, the results achieved are not yet commensurate with the potential, and competitiveness is still low compared to many countries in the region. Therefore, it is necessary to further promote the role of professional social organizations, gather businesses, and work with state management agencies to develop the tourism industry to its full potential, becoming a key economic sector, contributing significantly to the country's development in the new era.

Delegates experience tourism products applying digital technology.

At the fair, many meetings between businesses and businesses, businesses and consumers took place. Local tourism promotion agencies, as well as many international tourism promotion agencies, implemented many promotional programs, introduced destinations, tourism stimulus packages, along with new tourism technologies and trends.

The forum “Developing green destinations, raising the level of Vietnam tourism” taking place on the morning of April 11 is considered the key activity of the Fair. Here, experts, managers, and business representatives will discuss green destination development to realize initiatives to approach and expand the market for green tourism business models. Thereby, gradually implementing digital transformation to promote the development of tourism businesses in general and green tourism in particular.

Source: https://nhandan.vn/vitm-ha-noi-2025-nang-tam-du-lich-viet-nam-qua-nhung-diem-den-xanh-post871325.html