Mr. Ta Xuan Hien, General Director of VinFast Middle East (standing 4th from left), and Mr. Saeed Al Tayer, General Director of Al Tayer Motors (standing 4th from right), and representatives of both sides at the signing ceremony.
The first stores of this dealership will open in 2024 and sell the VinFast VF 6, VF 7, VF 8, and VF 9 electric vehicles when they are launched in the market. Under the agreement, Al Tayer Motors will become the exclusive dealer of VinFast in the United Arab Emirates (UAE). Established in 1983, Al Tayer Motors is currently the official dealer of many major American and European automobile brands in the UAE. With a continuously expanding network of stores and service centers and a team of more than 2,700 professional employees, Al Tayer Motors is committed to providing customers with the most perfect experiences through modern infrastructure and advanced digital platforms, including e-commerce and a dedicated mobile application. By promoting cooperation with leading partners in the Middle East, VinFast is actively participating in the realization of green mobility solutions in the region, while affirming the Vietnamese electric vehicle manufacturer's commitment to making electric vehicles accessible to everyone. Mr. Ta Xuan Hien, General Director of VinFast Middle East, shared: “The cooperation with Al Tayer Motors is an important step in VinFast's global market expansion strategy. We believe that this reputable and experienced partner will help VinFast bring the highest quality products and services to customers in the UAE. VinFast is committed to providing consumers with smart and environmentally friendly electric vehicle options, while contributing to the goal of sustainable development in the Middle East region.” Mr. Ashok Khanna, CEO of Al Tayer Motors, shared: “We are delighted to become VinFast's exclusive dealer partner in the UAE. We believe that the cooperation between Al Tayer Motors and VinFast will bring customers in the UAE the best experience of electric vehicles. With many years of experience in the industry, a dedicated team of employees and the motto "Putting customers first", Al Tayer Motors is committed to providing attentive, professional customer service and meeting the highest standards of the UAE and the world". Since the fourth quarter of 2023, VinFast has changed its strategy from a direct-to-consumer sales model to a hybrid model by leveraging its existing distribution infrastructure through the establishment of a global dealer network. It is expected that sales through dealers will contribute significantly to VinFast's sales in the second half of 2024. In addition to key markets such as the US, Canada and Europe, VinFast is strongly expanding to countries in the Asian region such as India, Indonesia, Thailand, the Philippines, as well as the Middle East and Africa.HOANG NGUYEN
Source: https://nhandan.vn/vinfast-ky-hop-tac-doc-quyen-de-ban-xe-dien-tai-cac-tieu-vuong-quoc-arab-thong-nhat-post811374.html
Comment (0)