The booth attracts the attention of the Thai media. On the first day of its launch, VinFast's booth located in the central area of BIMS 2024 attracted a lot of attention from the Thai car media. Partly because the name VinFast is still too new compared to the long-standing car brands with decades of history in the Land of the Golden Temple, but partly because the highlight is that the entire VinFast lineup launched this time is electric vehicles, from cars to motorbikes. VinFast affirmed that it will focus on introducing a complete range of electric vehicles at BIMS 2024. Speaking at the VinFast launch ceremony, Mr. Temmy Wiradjaja, representative of VinFast's Asia Distributor Network Development, said that VinFast's theme at BIMS 2024 is "Stimulate your senses" expressing VinFast's passion for creating an unforgettable driving experience. VinFast believes that electric mobility will be an experience that will energize your journey of discovery, allowing you to travel freely, connect with nature and see the world in a whole new way. In the future, VinFast will evaluate investments in developing a network of charging stations for VinFast vehicles in Thailand to support local customers.
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Mr. Temmy Wiradjaja announced that VinFast's theme at BIMS 2024 is "Stimulate your senses" before the company's "flagship" electric pickup truck was revealed at the exhibition. |
Thailand boasts a rich automobile market and its electric vehicle market is a leader in the region, growing at a very fast pace. VinFast believes that its electric vehicles, with the perfect combination of sustainability, affordability and superior quality, will resonate deeply with Thai consumers. According to information from VinFast representatives, at this exhibition, VinFast introduces diverse and rich green mobility solutions to the leading electric vehicle market in Southeast Asia, including electric cars, the VF Wild concept electric pickup truck and electric motorbikes. The Vietnamese electric vehicle manufacturer also brings the best after-sales policy in the market, affirming its determination to strongly expand in Thailand. Green, modern and smart mobility solutions brought by VinFast to BIMS 2024 include the mini-SUV VF 3; VF 5, VF e34, VF 6, VF 7, VF 8 and VF 9 belong to the A-SUV to E-SUV segment; and VF Wild, the electric pickup concept that attracted the world's attention when it was launched at CES 2024. Of which, the VF 5, VF e34, VF 6, VF 7, VF 8 and VF 9 models are all left-hand drive versions, suitable for the Thai market. In addition, VinFast also displayed the entire range of electric motorbikes, from popular to high-end, including Evo200 and Evo200 Lite, Feliz S, Klara S, Vento S and Theon S.
Two models caught the eye of vehicle experts At the exhibition, many Thai reporters said that most of VinFast's electric car models are very trendy and shiny, in addition, there are two very special models, the mini-SUV VF 3, which looks very eye-catching because of its compact design, unique and impressive design, and is likely to be suitable for the trend of using small cars for convenient travel in Bangkok. Meanwhile, the VF Wild pickup truck attracted attention from another aspect. Thailand was once considered a pickup truck assembly factory and the people of this country love this type of vehicle so much that there are a number of songs about pickup trucks. This is the type of vehicle that almost every family in rural areas of Thailand owns because of its convenience because in addition to carrying goods, it can also carry people as permitted by Thai law.
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VinFast's VF Wild electric pickup concept at BIMS 2024. |
This model has an overall length of 209 inches (5,324 mm) and a width of 79 inches (1,997 mm), which is larger than a regular pickup truck in Thailand. The good point is that the cargo compartment can be flexibly expanded if the windshield and rear seats are folded, increasing the maximum cargo compartment length to 2.438 meters. In addition, VF Wild has a relatively strong appearance, creating a highlight for the pickup truck line. Right at the launch ceremony, Mr. Nithi Thuamprathom, a famous auto expert of Auto Life Thailand channel, affirmed that he was very impressed with VinFast's cultural performance and said that Thai consumers will be very eager to welcome VinFast cars. According to this expert's opinion, VinFast will have a good market share in Thailand. Analyzing with us, Mr. Nithi Thuamprathom said that it is obvious that there will be fierce competition in the near future. Electric SUVs and other electric vehicles in Thailand have been approached by many Chinese and Japanese companies. The important thing is how VinFast will build its image in the coming time, and determine its position in which segment and at what level when competing with other car companies. Mr. Nithi Thuamprathom also said that quality and price are very important for Thai consumers to choose and decide whether you can survive in Thailand or not. However, he still has an impression and hopes that Thai consumers will always welcome Vietnamese products, especially Vietnam, which is Thailand's neighbor.
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Famous Thai auto expert, Mr. Nithi Thuamprathom expressed his impression of VinFast car models. |
Expert Nithi Thuamprathom also revealed to us that he was very eager to test drive and experience VinFast's car models. When we asked him about his feelings about VinFast's 7 electric car models, Mr. Nithi Thuamprathom said that he really liked the mini-SUV VF 3 and especially the VF Wild pickup truck. He was very interested in this pickup truck model, because it needs to be considered from the perspective of how electric pickup trucks in Thailand will develop. With a bit of admiration in his voice, auto expert Nithi Thuamprathom shared, "The car has a really luxurious design, it's scary (for competitors)."
The Vietnamese Embassy affirms to accompany businesses. In an interview with a reporter from Nhan Dan Newspaper stationed in Thailand, Ms. Bui Thi Hue, Charge d'Affaires of the Vietnamese Embassy in Thailand, said that she was very happy and proud that VinFast's first car product was launched in the Thai market. She hoped that the Thai people would welcome VinFast electric vehicles as well as other Vietnamese products. Ms. Bui Thi Hue affirmed that economic diplomacy is a key task in foreign affairs activities and the Vietnamese Embassy in Thailand will provide the highest support to businesses as well as VinFast when bringing products to the Thai market.
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Chargé d'Affaires Bui Thi Hue affirmed the support of the Vietnamese Embassy in Thailand for Vietnamese businesses. |
Sharing with Nhan Dan Newspaper's reporter in Thailand, Mr. Le Huu Phuc, Trade Counselor, Vietnam Trade Office in Thailand, from a trade management perspective, assessed that BIMS 2024 is one of the most prestigious exhibitions. Therefore, VinFast's participation in this exhibition for the first time shows a certain development step of VinFast in particular and the Vietnamese industry in general. Last year, electric vehicle sales in Thailand increased by 23%, showing that this is a very promising market. When asked what incentives VinFast will take advantage of in Thailand's electric vehicle development incentive policy, Mr. Le Huu Phuc said that the Thai government currently has many preferential policies on this issue, focusing on encouraging domestic production, and secondly, electric vehicle consumption. Electric vehicles can be subsidized in terms of consumption until they reach consumers, in 2024 about 50,000 baht for an electric car. Of course, this incentive is conditional. VinFast is deeply studying the ability to meet the requirements of the Thai Government as well as deploying production in Thailand.
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Mr. Le Huu Phuc, Commercial Counselor, Vietnam Trade Office in Thailand, said that VinFast's launch in Thailand shows a new step forward for Vietnam's industry. |
VinFast affirms its after-sales strength in the Thai market. VinFast's representative at the exhibition said that it will apply an excellent after-sales policy, unprecedented in the leading automobile market in Southeast Asia. VinFast's electric car models will be warranted for 7-10 years or 160,000-200,000 km for the powertrain (whichever comes first); 8-10 years and unlimited km for the battery. Thus, VinFast is the car company with the longest warranty period for popular car models in the Thai market. VinFast's "Customer-centric" business philosophy is also clearly demonstrated through its extensive dealer network, along with services and consumer support terms that are superior to the common practices of the Thai market. In addition, VinFast is committed to continuous innovation to bring flexible sales policies, notably the unique car battery leasing policy, creating a secure experience and maximum satisfaction throughout the usage process of Thai customers. Ms. Vu Dang Yen Hang, General Director of VinFast Thailand, shared: “VinFast is proud to bring to BIMS 2024 smart, innovative and environmentally friendly car models. The diverse product range and outstanding quality affirm VinFast's leading position in the regional and global electric vehicle market. With outstanding after-sales service, we will bring exciting electrification experiences, committed to accompanying Thai consumers in the green transportation revolution. " Thailand is the leading electric vehicle market in Southeast Asia with the demand for switching from gasoline vehicles to electric vehicles increasing rapidly. With the determination to expand globally, VinFast aims to contribute to setting a new standard for green mobility experience for Thai customers, aiming to build a sustainable transportation future for everyone, helping people easily access green, environmentally friendly mobility. In the Vietnamese market, VinFast has a "reputation" for having a good after-sales policy compared to the general level. Meanwhile, in Thailand, Thai auto expert Nithi Thuamprathom affirmed that if VinFast applies and maintains the after-sales policy as Mr. Temmy Wiradjaja announced, including the fact that VinFast has signed a "letter of intent" with 15 dealers across Thailand and will evaluate investments in developing a network of charging stations for VinFast cars in Thailand to support local customers, that will create a very good development momentum for VinFast in the coming time in Thailand.
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| VinFast's showroom was packed with media and auto experts from Thailand and internationally. |
Dream Plus, because it is not only a dream in Thailand. VinFast representative said that by introducing a green mobility ecosystem with quality solutions, liberal design and modern technology to the electric vehicle market in Thailand, VinFast strongly affirms its global production capacity and ability to fully meet the flexible and environmentally friendly mobility needs of many customer groups. According to the plan, in 2024, VinFast will expand its operations to at least 50 countries around the world. In addition to key markets such as the US, Canada and Europe, VinFast is strongly expanding to neighboring countries in the Asian region such as India, Indonesia, Thailand, the Philippines and the Middle East and Africa. In addition to Vietnam, VinFast is also promoting the construction of electric vehicle factories in the US, India and will build a factory in Indonesia. Having just entered the most vibrant electric vehicle market in Southeast Asia, by bringing its entire electric vehicle fleet here for the first time, it is clear that VinFast has taken the Thai market very seriously. Accepting to compete with the big names in automobiles in general and electric cars in particular in a market where the level of competition is always at a fierce level, VinFast dares to confidently assert itself. After all, if you do not swim out to sea, you will not be able to grow up if you stay in your own pond, and by deciding to set foot in the Thai market, VinFast has scored positive points.
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