image001.jpg
MyDio audiobook app reaches over 1 million customers in less than 1 year

Audiobooks and copyright issues

One of the biggest challenges for Viettel in conquering the audiobook market is finding content sources for MyDio. Like many other audiobook development companies, pirated and copyrighted books are still a “difficult problem” for Viettel.

Sharing about the activities in the field of providing audiobook products on the Internet, Mr. Nguyen Trong Tinh - Deputy General Director of Viettel Telecom - the unit developing the MyDio application shared: “The digital content sector in general is "involved" in the story of copyright infringement and illegal platforms. Searching for the keyword "audiobook" on the Internet will show hundreds, thousands of websites, waps with copyright infringement content, even very "hot" books. The fight against copyright infringement is still a long story. We will use tools and technology to protect the copyright of our digital content as well as that of official copyrighted digital content providers. As an Internet service provider on fixed and mobile platforms, we can completely block copyright infringement content, however, the blocking must also be in accordance with the legal framework, and must have the participation of many other agencies, ministries and branches to be able to do it. We will propose to the Department of Publishing - Printing and Distribution under the Ministry of Information and Communications Information and Communications to provide a legal framework for this issue. We hope that readers will raise awareness about protecting digital content copyright and only use legal products/platforms."

Viettel "joins hands" with Alpha Books to develop a copyrighted audiobook store in the digital environment

image002.jpg
Viettel and Alpha Books sign strategic cooperation agreement to expand the audiobook market and spread reading culture on cyberspace.

On September 10, 2024, Viettel Telecom Corporation officially signed a strategic cooperation agreement with Alpha Books Joint Stock Company to promote the audiobook market in Vietnam through the development of the MyDio reading application.

According to the cooperation agreement between Viettel and Alpha Books, Viettel, as a leading enterprise in information technology and telecommunications, is committed to continuously improving and developing new technology on the MyDio audiobook platform, ensuring stable operation so that readers have the best experience. This will create positive impacts to help spread a strong reading culture to the community when the need for reading is increasing day by day.

Mr. Nguyen Trong Tinh, Deputy General Director of Viettel Telecom affirmed: “We are always ready to invest in technology, people and systems to bring the most perfect audiobook experiences. In the future, Viettel will provide AI tools to support publishers, book distributors and partners to proactively produce audiobooks and audio stories quickly and cost-effectively.”

The cooperation between Viettel and Alpha Books opens up many promising potentials for the development of the audiobook market in Vietnam when one party owns the technology and platform, the other party has abundant sources of content and knowledge. According to the cooperation agreement, Viettel and Alpha Books aim to reach 8-10 million customers in the next 5 years.

In particular, the application of AI to expand the audiobook market and spread reading culture on cyberspace is considered an important cooperation content in this agreement.

image003.jpg

Applying Artificial Intelligence to Audiobooks: A Leap Forward to Optimize Reader Experience

Promoting the application of AI technology will contribute to significantly increasing the competitive advantage of MyDio audiobooks. Applying AI technology, the production time of audiobooks is now only 15 minutes/book (up to 40 times less than before), helping Viettel save 98% of costs. In addition, the AI ​​voice is also developed by Viettel team, adjusted according to the book genre, bringing a natural and realistic feeling like a human. This makes the content of audiobooks easier to convey and more attractive to listeners.

In addition, AI and Bigdata technology also help MyDio gain "plus points" thanks to its ability to personalize user experience. Applying the digital content recommendation system based on artificial intelligence (CCAI & RAS) to improve user experience on Mydio, using the latest AI and big data technologies to provide personalized digital content suggestions for users, along with a large language model, is strongly applied in promoting and enhancing the user experience of MyDio service. Accordingly, MyDio suggests books according to each person's interests, needs and level, helping them easily search and access suitable books in more than 10,000 copyrighted contents currently available on the application. The MyDio content recommendation system and artificial intelligence application won the bronze award at the 2024 IT World Awards presented by Network Product Guide (Silicon Valley, USA).

Thanks to the advantage of mastering technology from Viettel, MyDio audiobooks promise to be increasingly developed and perfected with outstanding features for users.

Hong Nhung