Vietnam Coffee: Vietnamese coffee pride shines at Coffee Expo 2024

Impressive combination of coffee culture and music performance

The highlight of the new product launch event was the performance “I am a star”, honoring the brand's aspiration on the journey to rise and shine as a star in the global coffee industry.

Mr. Dang Hong Tuan, General Director of Vietnam Coffee Corporation, spoke at the event.

Immediately after that, in the space simulating the majestic Central Highlands associated with the diligent farmers, the new product was announced, full of eye-catching, imbued with Vietnamese culture.

The flavor of Vietnam Coffee leaves a deep impression.

Also at the event, Vietnam Coffee officially introduced a new TVC advertisement. Each intimate frame appeared, ending with the message "Coffee, Vietnam", giving visitors a moment of calmness with love for their homeland, deeply feeling national pride.

Persistent efforts from the great forest to the world

Vietnam National Coffee Corporation (VINACAFE) is proud to be the enterprise managing the largest growing and production area in the Vietnamese coffee industry, with more than 16,000 hectares of raw material areas in the highlands, where the soil and climate are ideal for producing premium coffee; the enterprise also owns a large drying yard system of up to nearly 1.5 million square meters.

VINACAFE brand has been present in many important international markets such as the US, EU, Japan, Korea and many other countries.

The product lines introduced in this event include: Roasted Bean Coffee, Ground Coffee, Instant Coffee with a variety of flavors. Suitable for Vietnamese taste, premium quality, new aesthetic packaging, these three factors help Vietnam Coffee receive positive feedback from visitors.

“ We, those working in the coffee industry, always keep in mind that each product is not just a cup of coffee, but a cultural message, the pride of the Vietnamese people. VIETNAM COFFEE is committed to constantly striving and innovating to enhance value, maintain outstanding quality and spread the pride of the Vietnamese people to international friends ” - Mr. Dang Hong Tuan, General Director of Vietnam Coffee Corporation, affirmed.

Following the new product launch event, exhibition activities for visitors continue throughout the framework of Coffee Expo Vietnam 2024. Highlights include: enjoying free premium coffee, admiring the impressive exhibition space, watching the band perform familiar songs with new arrangements.

Event information:

Visiting hours: 10:00 - 17:00, October 31, 2024 - November 2, 2024.

Launch event time: 11:00 - 11:30, October 31, 2024.

Location: Booth E01-E16 and F01-F16, Saigon Exhibition and Convention Center - SECC, 799 Nguyen Van Linh, HCMC.

Ha An

Source: https://vtcnews.vn/vietnam-coffee-niem-tu-hao-ca-phe-viet-nam-toa-sang-tai-coffee-expo-2024-ar905070.html