In early 2025, Vietnam Airlines will launch a new flight safety video called "Flight in Bloom". The film will be broadcast on the national airline's flights to tens of millions of domestic and international passengers.
Inspired by the skillful hands of artisans in craft villages, the film not only updates aviation safety regulations but also spreads pride in the values and quintessence of Vietnamese craft villages.
The safety instructions are delivered smoothly and creatively.
In the familiar space of the airplane cabin, "Flight in Bloom" takes passengers to traditional scenes of famous craft villages such as hand embroidery, paper flower making, lanterns or bamboo weaving...
Viewers are immersed in cinematic moments and enjoy the process of artisans creating exquisite handcrafted works. Under the skillful hands of artisans and the unique artistic space, the somewhat dry flight safety instructions are conveyed in an extremely soft and creative way.
In addition to providing audiences with great visual experiences, Vietnam Airlines also demonstrates its attention to detail by using its own costume collection called "Memories in the Clouds".
Designer Vu Viet Ha, who has a passion for traditional materials, chose to innovate the ao ba ba - a familiar outfit of workers, bringing the simple and hard-working spirit of Vietnamese people as the main highlight.
The film will be "broadcast" on National Airlines flights to tens of millions of domestic and international passengers.
The collection uses typical color tones of three regions: warm yellow for the North, bright red for the Central region and rustic beige mixed with gentle pink for the South.
Therefore, "Memories in the Clouds" is not only a costume, but also a bridge to convey Vietnamese cultural values, evoking the emotions and memories of passengers when experiencing the flight.
Since 2019, Vietnam Airlines' Flight Safety film series has become a symbol of the delicate combination of expertise and art; constantly innovating and creating based on materials from traditional culture, modern life to the development of technology.
In each version, the company has constantly transformed to bring films that are both professional and rich in human meaning.
With the 2025 version, Vietnam Airlines has successfully combined aviation safety and culture, bringing an inspiring story about the inheritance and promotion of craft village heritage - precious values that are gradually fading under the pressure of industrialization and the lack of the next generation.
[embed]https://www.youtube.com/watch?v=L5X8paI4fnA[/embed]
Through this, the airline not only creatively conveys the message of flight safety, but also fosters the understanding and love of the younger generation for the fine traditions left by their ancestors.
Through dedicated creative efforts, Vietnam Airlines not only contributes to promoting tourism and trade but also spreads the good values of Vietnamese culture and people to international friends.
With the construction of a modern, confident and integrated image of Vietnam, the National Airline has been honored with many major awards such as the National Award for External Information, the Vietnam Creative Advertising Award and especially the award "World's Leading Airline for Cultural Identity" recognized by the World Travel Awards.
Source: https://www.baogiaothong.vn/vietnam-airlines-ra-mat-phim-an-toan-bay-chuyen-bay-no-hoa-192250101180223753.htm
Comment (0)