The quality shows with the participation of famous domestic and foreign artists organized by Vietnam Airlines have created great attraction for music lovers. This is also a strategy to promote destinations through the music tourism trend of Vietnam Airlines.
In 2017, Vietnam Airlines Classic Concert (VACC) initiated by Vietnam Airlines marked the beginning of the music tourism trend that is gradually emerging in Vietnam. The special performances from major symphony orchestras attracting a large number of tourists from all over the world and all over the country have become an event to promote the image of the thousand-year-old capital. Many years later, Vietnam Airlines Classic Concert (VACC) continues to show its attraction to tourists and spread the image of the "must-see" destination of Hanoi.
In early 2024, Vietnam Airlines became the first co-organizer with SpaceSpeakers Group and Vietcetera to create the "5AM" music party in Ho Chi Minh City. The event created a buzz when it attracted more than 5,000 audiences, not only locals but also tourists from all over the world. "5AM" is considered a successful phenomenon of the music tourism trend when it brought Ho Chi Minh City back to the list of must-see destinations for tourists.
Following the success of its series of music events attracting tourists, Vietnam Airlines restarted the 5AM music program in Da Lat - the dreamy city. The event quickly exceeded expectations when attracting more than 6,000 attendees.
In early 2024, Vietnam Airlines became the first co-organizer with SpaceSpeakers Group and Vietcetera to create the "5AM" music party in Ho Chi Minh City.
The number of visitors attending, the spread of images of "worth-visiting" tourist destinations on the S-shaped strip of land... not only affirms the appeal of music events organized by Vietnam Airlines but also proves the effectiveness in connecting destinations with artistic experiences.
With its relentless efforts to bring customers new experiences at every touchpoint, Vietnam Airlines was recently honored by the Airline Passenger Experience Association (APEX) as an excellent 5-star airline. This is the second consecutive year Vietnam Airlines has received this prestigious international title. The response from the international community and customers is also the motivation for the airline to continue to bring a series of colorful and attractive music.
Sharing about the strategy of promoting destinations through the music tourism trend, a representative of Vietnam Airlines said: "We realize that tourism is no longer just about trips, but also about the connection between culture, art and people. Vietnam Airlines is committed to not only transporting passengers but also playing the role of a cultural bridge, bringing high-quality music events closer to the public. In the coming time, we will continue to coordinate with localities and art organizations to bring more new programs."
Meanwhile, Mr. Tran Van Hiep, Chairman of Lam Dong Provincial People's Committee, highly appreciated the appeal of music events in promoting the image of local tourism. "The 5AM event in Da Lat not only helps promote the local image but also opens up opportunities for sustainable tourism development based on cultural and artistic values. We welcome Vietnam Airlines' initiatives and commit to continue accompanying the airline in organizing similar events," said Mr. Hiep.
5AM concert promises to bring an exciting musical space.
A representative of Vietnam Airlines revealed that it plans to expand events in cities such as Da Nang, Hue and Quy Nhon, to diversify experiences for tourists and promote the development of Vietnam's tourism industry on the international map.
In addition to music programs, Vietnam Airlines also strives to coordinate with provinces and cities to bring preferential tourism products and services. Special ticket packages, travel incentives and destination promotion campaigns have contributed to affirming Vietnam Airlines' position as a pioneering national airline in tourism development.
The combination of music and tourism is not only a temporary trend but also opens up sustainable development opportunities for Vietnam's tourism industry. With a pioneering strategy and thorough investment, Vietnam Airlines is constantly affirming its role as a bridge connecting Vietnamese culture closer to the world.
Source: https://thanhnien.vn/vietnam-airlines-quang-ba-diem-den-thong-qua-xu-huong-du-lich-am-nhac-185241205142208927.htm
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