Vietnam ranks third in the list of Asian destinations most attractive to European tourists based on accommodation searches, according to digital travel platform Agoda.
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According to Agoda search data for April 2024, Malaysia recorded an 89% increase in searches. Japan ranked second with a 71% increase compared to the previous year. Vietnam ranked third, recording a 66% increase in searches from European travelers.
In Vietnam, the three most sought-after destinations by European tourists are Ho Chi Minh City, Hoi An and Nha Trang, as they offer the perfect combination of relaxation, adventure and culture. These three destinations are also ideal choices for tourists who want to make the most of their long summer vacation in Vietnam.
The number of tourists from Europe with the highest number of searches for Vietnam comes from France, Germany, UK, Netherlands and Spain respectively.
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| Vietnam ranks third in the list of Asian destinations most attractive to European tourists based on accommodation searches. |
In addition, with the European summer approaching, Asian tourist destinations, including Vietnam, are not only among the most popular destinations outside of Europe but also witnessing strong growth. Agoda recorded a 52% increase in accommodation searches by European travelers in April 2024 for their Asian travel itineraries this summer.
The above factors show that Asian destinations have a strong attraction for many tourists with diverse travel needs. European tourists love to travel to Asia because it offers a rich variety of travel experiences, from vibrant street life, ancient historical sites... to resort paradises.
According to the National Tourism Administration (Ministry of Culture, Sports and Tourism), the number of international tourists to Vietnam in April reached 1.55 million, up 58.2% over the same period last year. In the first 4 months of 2024, the total number of international visitors reached 6.2 million, up 68.3% over the same period in 2023.
In terms of market size, South Korea continues to be the largest market sending visitors to Vietnam with 1.6 million arrivals (accounting for 25.8%). China ranks second, reaching 1.25 million arrivals (accounting for 20%), followed by Taiwan (China) in third place (418 thousand arrivals), the US in fourth place (301 thousand arrivals), and Japan in fifth place (235 thousand arrivals).
In the top 10 largest markets of Vietnamese tourism, there are also Malaysia (181 thousand arrivals), Australia (180 thousand arrivals), Thailand (163 thousand arrivals), India (158 thousand arrivals), Cambodia (155 thousand arrivals).
Source: https://thoidai.com.vn/viet-nam-thu-hut-du-khach-chau-au-trong-dip-he-200321.html
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