Vietnam - Japan cooperate to balance tourism development - cultural heritage preservation

Vietnam, with its rich natural landscape and diverse culture, has become an attractive destination for international tourists. Japan has always been one of the most important markets. In recent years, Vietnam has made efforts to develop new and creative tourism products based on cultural heritage values. However, along with development are enormous challenges in protecting and promoting cultural heritage values. In the context of strong economic and social development, maintaining a balance between tourism development and heritage conservation is an extremely important task. Vietnam, with its tourism resources of tangible and intangible cultural heritages, is always deeply aware of its responsibility to preserve these cultural values ​​for future generations. Over the past 50 years, the cooperative relationship between Vietnam and Japan has grown strongly, especially in the field of tourism. Japan is one of Vietnam’s leading partners in sustainable tourism development projects. The two countries always strive to cooperate and share experiences in conservation and tourism management at heritage sites, and in developing community tourism and cultural tourism destinations.

Representatives of state tourism management agencies, representatives of tourist destinations, and tourism experts from the two countries. Photo: Internet.

At the 2nd Vietnam - Japan Tourism Seminar with the content "Balancing between tourism development and preserving cultural heritage Japan - Vietnam cooperation towards sustainable tourism", held in early October 2024, experts from the two countries shared experiences in developing tourism in cultural villages, famous heritage sites, attracting a large number of tourists. Experts affirmed that preserving culture and conserving heritage is an important factor in attracting tourists. In addition, tourism exploitation must be sustainable on the basis of promoting cultural values, protecting the environment and people's livelihoods. Speaking here, Mr. Hirashima Takashi, Deputy Director of the Japan National Tourism Administration, affirmed that the two countries have many similarities in culture and tourism. In particular, cultural heritage tourism brings many values, contributing to nurturing the pride of each citizen in their homeland and country; raising awareness and mutual respect between cultures and regions within a country and between many countries; building reasonable products with economic mechanisms, training human resources, and protecting the environment of heritage areas./.