Vietnam is in the world's top 3 in the field of mobile application publishing.

According to a report from Moloco - a company specializing in applying Machine Learning (ML) technology to the advertising field, Vietnamese app publishers currently allocate up to 75% of their user acquisition (UA) budget to markets outside the US, a figure far exceeding the global average of 60%.

Meanwhile, many international companies still depend on the US market for up to 48% of their revenue. Proactively seeking growth opportunities in many markets helps Vietnamese businesses reduce risks and better adapt to fluctuations in the global digital environment.

Global Marketing Thinking

The press conference with the theme "Transforming the digital advertising industry in Vietnam: Approach from a Machine Learning perspective" attracted the participation of many domestic and foreign experts.

The speakers shared how ML technology is opening up new directions for domestic advertisers, especially in the context of increasingly tight advertising budgets while efficiency requirements are increasing.

According to them, thanks to its ability to analyze in depth, optimize in real time, and personalize user experiences, ML is becoming an indispensable tool for businesses that want to grow both domestically and internationally.

Mr. Truong Duc - Vice President of the Capital Advertising Association shared at the event.

“Vietnamese users increasingly expect more relevant and personalized online experiences. Traditional advertising methods will find it difficult to meet that demand. Vietnamese businesses need to quickly transform and embrace new technology if they want to develop sustainably,” said Mr. Truong Duc, Vice Chairman of the Capital Advertising Association.

Vietnam: A bright spot in the digital economy

Mr. Paul D'Arcy - Moloco Global Marketing Director spoke at the event.

Attendees also gained valuable insights from Mr. Paul D'Arcy, Global Marketing Director at Moloco on how ML technologies are boosting advertising for Vietnamese businesses.

Mr. Jason Le, Business Development Director in Southeast Asia, convinced the audience with stories of how Moloco successfully helps every business, big or small, grow.

Mr. Jason Le also said: “Vietnam's digital economy is growing significantly, creating both opportunities and challenges for domestic businesses.”

By applying advanced ML technology to advertising strategies, Vietnamese businesses can identify and take advantage of growth opportunities not only in the international market but also untapped potential in the domestic market.

“Our technology helps brands find that balance – scaling efficiently across borders while driving growth in their home markets. We’ve seen this happen through partners like Viettel Money, VTC Mobile, and Falcon Game Studio, who are leveraging ML to grow more sustainably and disruptively,” added Jason Le.

Mr. Jason Le - Business Development Director in Southeast Asia, Moloco believes that the Vietnamese market still has a lot of untapped potential.

Vietnam is currently one of the countries with significant influence in the field of mobile application publishing. According to experts, our country has recorded more than 5.6 billion global downloads, ranking in the top 3 in the world and creating jobs for more than 100,000 workers.

With Vietnam’s digital economy forecast to reach $45 billion by 2025, digital advertising is seen as a pillar to drive growth. However, significant challenges come from changing international trade policies and constantly fluctuating consumer behavior, requiring businesses to have smarter and more flexible solutions.

Khanh Huyen

Source: https://vtcnews.vn/viet-nam-lot-top-3-the-gioi-trong-linh-vuc-phat-hanh-ung-dung-di-dong-ar939711.html